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Mobile marketing

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Back in 2010, even with all the recession-fueled belt-tightening, retailers were delighted to find that holiday sales had jumped 5.5% between early November and Christmas Eve.

That was the best news retailers could have gotten after widespread economic pain drove down end-of-year sales in the previous two holiday seasons. Sales during the 2011 holidays saw another bump, of 4.1%. And this year analysts are expecting yet another increase, to a record $568.1 billion.

Authored by Alex Romanov, President and CEO of iSIGN Media, this report further explores through research and facts, campaign examples and expert commentary how to use different media to better interact with customers, including: 

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At the beginning of 2012, many companies set out to produce mobile apps for their business. A year later, and many apps are still under development and over budget. We believe 2012 was the year of “costly mobile experimentation.“

So, where does this leave companies as we begin 2013? We identified five mobile trends, based around the notion that marketers – not technology teams – will be tasked with creating mobile apps in the New Year.

Mogreet
Semi-Annual Mobile Messaging Analytics Report
December 2012
 
Data source
All data contained in this report is from internal data audits from Mogreet text message platform clients, unless otherwise noted.
 
About the Data
Research Type(s): 
The Home Depot Case Study
Goals
  • Capitalize early on the fast-growing mobile market
  • Improve user experience on mobile and in-store
  • Better understand mobile impact on their physical locations
Approach 
  • Developed a mobile site early
  • Developed an app using breakthrough technologies 
  • Promoted mobile site through Google Mobile Ads using call extension, location extension, site links and display to raise awareness 

WASHINGTON, DISTRICT OF COLUMBIA--(Marketwire - Nov. 29, 2012) - Snipp Interactive Inc. (TSX VENTURE:SPN) (www.snipp.com), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (Trading Symbol SPN), today announced the launch of its new Mobile Purchase Validation solution in conjunction with its first major program on the platform, a holiday promotional offer conducted by Church & Dwight Co., Inc., maker of ARM & HAMMER Baking Soda.

Tech industry veteran Kazunari Tanaka to lead market penetration for much needed digital consumer solution

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