Montreal, June 20, 2012 — Mobile phones have become a major influence in the way consumers make their purchases, whether that means checking
availability of products, comparing prices, reading reviews or getting advice, according to Mobindex, an ongoing quarterly study of mobile phone usage.
Mobindex’s most recent survey looked into mobile phone usage in the Canadian renovation and retail industry.
Mobile usage is increasing at an unbelievable rate. According to some estimates, 87% of the world’s population now uses a mobile device. Almost 700 million of those devices are smartphones. And yet businesses are only slowly recognizing the opportunities that this brave new mobile world represents. It isn’t enough to enact one or two steps, such as simply implementing a mobile version of your website and calling it a day. In today’s ever-changing world you need a comprehensive mobile marketing strategy. One that focuses on building holistic relationships with customers.
AdTruth, the digital media division of global device recognition technology firm, 41st Parameter, has released the results of the first in a series of AdTruth Workgroup meetings held in San Francisco on 2 May, and in Munich on 9 – 10 May.
The digital advertising industry is facing substantial challenges when it comes it recognizing and reaching highly
targeted audiences efficiently and at scale. While there are more opportunities than ever to connect with
consumers across a variety of devices, people’s behavior, the regulatory environment and a rapidly evolving
technology ecosystem all present challenges for existing audience recognition technologies. Download the whitepaper
Are you eager to start using the mobile channel in your marketing initiatives but want to see hard data before making the leap?SoundBite Communications commissioned Luth Research to survey a group of key marketing executives on their adoption of mobile marketing, and the results are in:
52% said Mobile Marketing’s ROI is higher than traditional programs
38% have had success using mobile marketing to attract new customers
45% are using mobile channel in their customer loyalty marketing
As our mobile world expands, the mobile channel has created new opportunities for retailers, marketers, and advertisers to drive traffic, sales, and customer loyalty. At the same time, it has become a complex landscape with moving parts and channels. Combining new devices with advanced marketing techniques, some retailers may be left wondering where to start their mobile efforts, and if they should begin during the holiday season. Research also provided by COLLOQUY and featuring a case study from Stage Stores.
