Skip to main content
MMA Global
Member Login
Contact Us
Toggle navigation
About
Who We Are
Board of Directors
Our Executive Team
Media Center
Our Members
Marketers Future Collective
Member Testimonials
MMA Regional & Local
FAQs
Contact us
Member Center
Member Login
Am I a Member?
Member Directory
Submit Content
MMA Logos
Member Knowledge Center
Renew
Categories & Dues
Events
Featured Events
POSSIBLE - Embrace the Impossible
April 27-29, 2026 | Miami Beach, Florida
MMA CMO & CEO Summit 2026
July 19-21, 2026 | Santa Barbara, California
POSSIBLE
CMO & CEO Summit
The Great CDO Debates
Marketing Growth Debate
AI for Marketers Training
Data Journey Series
DATT Unplugged
MATT Unplugged Virtual
CMO Must-Attend Events
Identifier Solutions Debate
Events Archive
Webinars
Smarties
SMARTIES™ Global Awards Programs
Global:
SMARTIES X Global
Regional:
North America
APAC
Europe
Middle East & Africa
Country:
India
Indonesia
Vietnam
China
Thailand
Philippines
DACH
MENA
KSA
Sub-Saharan Africa
South Africa
Türkiye
Brazil
Hispanic LATAM
Awards Programs
Business Impact Index
Case Studies & Research
Global Task Force
Education
AI for Marketers Training
MMA Think Tanks
Guidelines
Benchmark Studies
Best Practices
Member Knowledge Center
Research & Insights
Featured Research
The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
State of Attribution
Member Knowledge Center
AI Personalization
Brand as Performance
Movable Middles™
Think Tanks
ALC - AI Leadership Coalition
MATT - Marketing Attribution
MOSTT - Marketing Organization
DATT - Data in Marketing
Join MMA
Membership Application
Am I a Member?
Member Directory
Categories & Dues
Member Testimonials
mobile performance
mobile performance
mobile performance
mobile performance
DSNR Media Group Selects Amobee to Scale Mobile Advertising Services Globally
Content Tags (Deprecated):
mobile
mobile advertising
Mobile marketing
targeting
mobile performance
mobile targeting
Member Mention:
DSNR Media Group - DMG
News Type:
Member Press Release
Boungiorno
mobile
mobile advertising
targeting
Effective Mobile Marketing
mobile performance
mobile targeting
Retargeting
Gameloft
mobile
mobile advertising
Mobile marketing
mobile consumer
mobile performance
mobile targeting
The Home Depot: 360 mobile strategy bridges the gap between in-store and mobile experience
Goals
Capitalize early on the fast-growing mobile market
Improve user experience on mobile and in-store
Better understand mobile impact on their physical locations
Approach
Developed a mobile site early
Developed an app using breakthrough technologies
Promoted mobile site through Google Mobile Ads using call extension, location extension, site links and display to raise awareness
Mobile marketing
Home Depot
mobile performance
