Curious, intuitive and strategic comms planner, with an eye for actionable insights, Annika Blockstrand is Initiative’s Managing Director for our Mexico office. Responsible for overall relationships and execution of brand communications for all our clients in Mexico.

 With a Multiculturar backbround (born in Mexico City, raised in both Mexico and Sweden and gone to American Schools) Annika graduated from the Unierstiy of Gothenburg in Sweden with a major in international marketing, but it is in Latin  America that she has built her 18 year professional career in Advertising. She started working in creative agencies as a Strategic planner, delivering strategies for a numerous amount of brands in different industries (everything from consumer goods, banking and technology) to dedicate her vast skillset in Media during the last 5 years. She was offered to take a try in the client side where she worked for Mondelez as Regional Media director, but relized her heart ans sole lie in the agency world, so she went back to Intiaitve, to manage the agency in Mexico

 Annika’s wish is to combine her knowledge and experience in art and science to deliver brand growth to our clients with the highest ROI possible in our very FDBS way.