Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Media Agencies

MENA 2019

Top 10 ranking

Points by company

Full results

Rank Media Agency Location Region Points
1 UM MENAT Dubai MENA 82.4
2 Mindshare MENA Dubai MENA 70.1
3 Initiative Dubai MENA 51.5
4 OMD UAE Dubai MENA 45.3
5 Magna Cairo MENA 41.2
5 OMD Dubai MENA 41.2
5 UM Dubai MENA 41.2
8 Magna Giza MENA 24.7
9 Starcom Riyadh MENA 20.6
10 Carat Dubai MENA 12.4
10 Havas Media Dubai MENA 12.4
10 PHD Dubai MENA 12.4
13 Publicis Media Dubai MENA 8.2