Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Digital/Specialist Agencies

Sub-Saharan Africa 2020

Top 10 ranking

Points by company

Full results

Rank Digital/Specialist Agency Location Region Points
1 Hellosquare Durban Africa 70.5
2 Retroviral Johannesburg Africa 56.1
3 EXP Lagos Africa 40.1
3 Trend Media Westville Africa 40.1
5 EXP Nairobi Africa 32.1
5 Panther Punch Cape Town Africa 32.1
7 Gorilla Durban Africa 24.0
7 Retroactive Johannesburg Africa 24.0
9 EXP Lusaka Africa 16.0
10 Accenture Interactive Johannesburg Africa 8.5