Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Creative Agency | Region | Points |
|---|---|---|---|
| 1 | Leo Burnett | Global | 824.4 |
| 2 | VML | Global | 708.6 |
| 3 | Ogilvy | Global | 548.2 |
| 4 | Publicis | Global | 353.7 |
| 5 | MullenLowe | Global | 234.9 |
| 6 | Dentsu Creative | Global | 199.5 |
| 7 | SEM | Global | 182.2 |
| 8 | Le Pub | Global | 150.7 |
| 9 | Isla República | Global | 149.7 |
| 10 | Reklamania | Global | 122.0 |
| 11 | Ki Saigon | Global | 107.7 |
| 12 | Spa-Hakuhodo | Global | 102.4 |
| 13 | Carnivo | Global | 85.4 |
| 14 | BBH | Global | 81.5 |
| 15 | AlmapBBDO | Global | 80.5 |
| 17 | dentsu Indonesia | Global | 80.5 |
| 15 | GUT | Global | 80.5 |
| 18 | Penquin | Global | 80.2 |
| 19 | Rafineri | Global | 78.1 |
| 20 | TBWA\Istanbul | Global | 73.6 |
| 21 | Momentum | Global | 72.5 |
| 22 | Flock | Global | 68.7 |
| 23 | TRACK GmbH | Global | 64.6 |
| 24 | Talented.Agency | Global | 58.9 |
| 25 | Liberté | Global | 56.1 |
| 26 | M&C Saatchi Performance | Global | 52.7 |
| 27 | Africa | Global | 52.3 |
| 29 | Cheil | Global | 52.1 |
| 28 | Science & Sunshine | Global | 52.1 |
| 30 | Tribal Worldwide | Global | 48.2 |
| 31 | Brilliant & Million | Global | 48.1 |
| 32 | CIRCUS | Global | 48.1 |
| 33 | dentsu South Africa | Global | 48.1 |
| 34 | W3haus | Global | 44.3 |
| 35 | Grey | Global | 44.1 |
| 36 | PG One | Global | 40.4 |
| 37 | DAVID | Global | 40.3 |
| 39 | Energy BBDO | Global | 40.3 |
| 39 | Leo Burnett Tailor Made | Global | 40.3 |
| 38 | McCann | Global | 40.3 |
| 41 | Extend The Ad Network | Global | 40.2 |
| 43 | Concept | Global | 40.1 |
| 44 | Grid Worldwide | Global | 40.1 |
| 42 | Ogilvy 4129 | Global | 40.1 |
| 44 | Point Iconic | Global | 40.1 |
| 44 | Triple Eight | Global | 40.1 |
| 47 | DDB | Global | 40.0 |
| 48 | Phibious | Global | 39.7 |
| 49 | Purpose.Ant | Global | 38.6 |
| 50 | Naked Brain Communications | Global | 32.1 |
| 51 | SuperHeroes | Global | 29.1 |
| 52 | Saatchi & Saatchi | Global | 28.9 |
| 53 | BETC | Global | 28.2 |
| 54 | MullenLowe Mishra | Global | 28.1 |
| 55 | TBWA\South Africa | Global | 28.0 |
| 56 | Carnival | Global | 27.7 |
| 57 | Crowd | Global | 26.6 |
| 58 | GroupeConnect | Global | 25.9 |
| 59 | Toaster | Global | 25.8 |
| 60 | Make Mate | Global | 24.4 |
| 63 | Ambilhati | Global | 24.2 |
| 61 | FCB Kinnect | Global | 24.2 |
| 64 | madebyhumans | Global | 24.2 |
| 64 | Popcult Group | Global | 24.2 |
| 61 | Schbang | Global | 24.2 |
| 66 | EchoHouse | Global | 24.1 |
| 66 | Moris Pub Ogilvy | Global | 24.1 |
| 68 | GYK Antler | Global | 22.3 |
| 69 | The Invaders | Global | 21.8 |
| 70 | DDB Mudra Group | Global | 20.2 |
| 71 | Galeria | Global | 20.1 |
| 71 | MField | Global | 20.1 |
| 75 | Olrange | Global | 20.1 |
| 71 | SoWhat | Global | 20.1 |
| 71 | Speakeasy | Global | 20.1 |
| 77 | Liberte | Global | 20.0 |
| 76 | Publicis JimenezBasic | Global | 20.0 |
| 78 | HNK Lab | Global | 18.1 |
| 79 | BBDO Guerrero | Global | 17.7 |
| 80 | Grabarz & Partner | Global | 16.2 |
| 81 | M&C Saatchi Abel | Global | 16.0 |
| 82 | Simunye Media | Global | 16.0 |
| 83 | 72andSunny | Global | 13.0 |
| 84 | Stink Studios | Global | 12.5 |
| 85 | Ampfy | Global | 12.1 |
| 85 | GINGA | Global | 12.1 |
| 88 | Hudhud | Global | 12.1 |
| 88 | Imaji Nusantara Karisma | Global | 12.1 |
| 88 | Moonfolks | Global | 12.1 |
| 85 | PROS | Global | 12.1 |
| 93 | Machine_ | Global | 12.0 |
| 93 | OLIVER | Global | 12.0 |
| 91 | Senfonico | Global | 12.0 |
| 91 | The Planner Co. | Global | 12.0 |
| 95 | 99c | Global | 9.0 |
| 96 | dentsu China | Global | 8.5 |
| 97 | MMGY | Global | 8.3 |
| 97 | Uncommon Creative Studio | Global | 8.3 |
| 99 | DON | Global | 8.1 |
| 102 | Liberte İstanbul | Global | 8.1 |
| 100 | MullenLowe Lintas | Global | 8.1 |
| 103 | Orca | Global | 8.1 |
| 100 | Social Panga | Global | 8.1 |
| 106 | Medina Turgul DDB | Global | 8.0 |
| 105 | Sharpcake | Global | 8.0 |
| 104 | TBWA\RAAD | Global | 8.0 |
| 107 | PunchBBDO | Global | 6.9 |
| 108 | Atenas.ag | Global | 5.0 |
| 109 | 9SOUL | Global | 4.4 |
| 110 | Moburst | Global | 4.3 |
| 117 | Animal3 Creative | Global | 4.0 |
| 114 | Bakery - Powered by Ampfy | Global | 4.0 |
| 123 | CUE Group | Global | 4.0 |
| 124 | Dentsu Redstar | Global | 4.0 |
| 117 | FCB | Global | 4.0 |
| 122 | Iron Heart Content Creation Studio | Global | 4.0 |
| 114 | Mutato | Global | 4.0 |
| 124 | Nomades | Global | 4.0 |
| 120 | Propaganda | Global | 4.0 |
| 120 | Sobraz | Global | 4.0 |
| 119 | Soho Square | Global | 4.0 |
| 111 | Togetherwith | Global | 4.0 |
| 114 | WMcCann | Global | 4.0 |
| 111 | Zurda | Global | 4.0 |