Top Creative Agencies Global 2024
Publicis
Overall rank
#4
Points
353.7
Awards won
35
Finalists
33
Best in Show
0
Gold
5
Silver
15
Bronze
15
Finalist
33
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Maggi: So Much More To Give | Maggi | Nestle | Publicis | Vietnam | Omnichannel Marketing | Smarties APAC | Bronze |
| Nescafé: The Surreal Internship | Nescafe | Nestle | Publicis | Vietnam | Cross Digital Media Marketing | Social Media Marketing | Smarties APAC | Finalist (2) |
| Abbott Ecom Saga | Abbott | Abbott | Publicis Media | Malaysia | Integrated Ecommerce Innovation & Live Streaming | Smarties APAC | Finalist |
| Kiehl's Trash to Art- Connecting with Gen-Z | Kiehl's | L'Oréal | Publicis Media | Malaysia | Brand Purpose / Activism | Smarties APAC | Finalist |
| Supporters Who Listen, Support Better | Health Promotion Board | Government of Singapore | Publicis | Singapore | Social Impact Marketing | Smarties APAC | Bronze |
| Samsung Galaxy Bundle AI Chatbot | Samsung Galaxy | Samsung | Publicis | Turkey | AI-Powered Audience Engagement | Smarties X | Finalist |
| STING NEO HUNTING ADVENTURE | Sting | PepsiCo | Publicis | Vietnam | Omnichannel Marketing | WEB 3.0 Technologies Marketing | Smarties X | Bronze (2) |
| The Refreshing Game Changer | Olips | Mondelez International | Publicis | Turkey | Gaming, Gamification & E-Sports | Smarties X | Finalist |
| PediaSure Growth Tracker: Nurturing Every Moment | PediaSure | Abbott | Publicis | Indonesia | Personalization | Smarties Indonesia | Finalist |
| AFC: Launched A New Flavor Without Launching One | Kinh Do | Mondelez International | Publicis | Vietnam | Instant Impact / Promotion | Smarties Vietnam | Silver |
| Kinh Do Mooncake: One Day Off Togetherness | Kinh Do | Mondelez International | Publicis | Vietnam | Social Impact Marketing, Omnichannel Marketing | Smarties Vietnam | Silver, Finalist |
| Nescafé: The Surreal Internship | Nescafe | Nestle | Publicis | Vietnam | Social Impact Marketing | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Smarties Vietnam | Bronze, Finalist (2) |
| Akbank 29 Ekim ?leti?imi | Akbank | Akbank | Publicis | Turkey | Brand Experience | Smarties Turkey | Bronze |
| Cadde’ye Bir Güzellik Geliyor | Sephora | LVMH | Publicis | Turkey | Brand Experience | Smarties Turkey | Finalist |
| First Infinity Launch - Don't stop get refreshed | First Chewing Gum | Mondelez International | Publicis Media | Turkey | Product and / or Service Launch | Smarties Turkey | Finalist |
| Salve as Patinhas | Purina | Nestle | Publicis | Brazil | Omnichannel Marketing | Customer (CX) / User Experience (UX) & Design | Customer Journey Marketing - Lead Generation/ CRM | Omnichannel Marketing | Customer Journey Marketing - Lead Generation/ CRM | Smarties Brazil | Silver, Bronze, Finalist (3) |
| Pessoas Trabalhando | Instituto Mulher em Construção | Instituto Mulher em Construção | Publicis | Brazil | Brand Purpose/ Activism | Smarties Brazil | Finalist |
| Respira fundo e joga! | Vicks | Procter & Gamble | Publicis | Brazil | Brand Experience | Brand Experience | Smarties Brazil | Silver, Finalist |
| Receitas Inesquecíveis By Receitas Nestlé | Receitas Nestlé | Nestle | Publicis | Brazil | Customer Journey Marketing - Lead Generation/ CRM | AI-Powered Audience Engagement | Customer Journey Marketing - Lead Generation/ CRM | Smarties Brazil | Gold, Finalist (2) |
| ChatGPT to ChefGPT | Philadelphia | Kraft Heinz Company | Publicis | Saudi Arabia | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Smarties KSA | Silver (2) |
| Sweet Success with TikTok Trends | Oreo | Mondelez International | Publicis | Saudi Arabia | Short or Long Form Video | Social Media Marketing | Smarties KSA | Silver (2) |
| STING NEO HUNTING ADVENTURE | Sting | PepsiCo | Publicis Media | Vietnam | WEB 3.0 Technologies Marketing | Smarties APAC | Silver |
| Kinh Do: One Extra Seat this Tet | Kinh Do | Mondelez International | Publicis | Vietnam | Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity & Inclusion | Smarties APAC | Gold, Silver, Finalist |
| LAY'S SMILE IS THE NEW YEAR FORTUNE | Lay's | PepsiCo | Publicis Media | Vietnam | Cross Digital Media Marketing | Personalization | AI-Powered Audience Engagement | Smarties APAC | Bronze, Finalist (2) |
| ROCKSTAR BRO-CODE | Rockstar | PepsiCo | Publicis Media | Vietnam | Customer Journey Marketing - Lead Generation / CRM | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Gold, Silver |
| LET AI TAKE YOU HOME THIS T?T | Pepsi | PepsiCo | Publicis Media | Vietnam | AI-Powered Audience Engagement | Cross Digital Media Marketing | Innovative Use of AI in Advertising | Smarties X | Bronze (2), Finalist |
| ROCKSTAR BRO-CODE | Rockstar | PepsiCo | Publicis Media | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties X | Silver |
| Bold Gen-Z Leads Self-Discovery with Globe Prepaid | Globe Telecom | Globe Telecom | Publicis JimenezBasic | Philippines | Instant Impact / Promotion | Smarties Philippines | Silver |
| Continuous Pursuit for Greater with Globe | Globe Telecom | Globe Telecom | Publicis JimenezBasic | Philippines | Short or Long Form Video | Smarties Philippines | Finalist |
| BEING A BREADWINNER, I DARE NOT TO GET TIRED | Suntory | Suntory | Publicis Media | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Bronze |
| GET OUT FOR LIFE | 7Up | PepsiCo | Publicis Media | Vietnam | Customer (CX) / User Experience (UX) & Design | WEB 3.0 Technologies Marketing | Smarties Vietnam | Bronze, Finalist |
| Kinh Do: One Extra Seat this Tet | Kinh Do | Mondelez International | Publicis | Vietnam | Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity? & ?Inclusion | Smarties Vietnam | Gold, Silver, Finalist |
| LAY'S SMILE IS THE NEW YEAR FORTUNE | Lay's | PepsiCo | Publicis Media | Vietnam | Brand Experience | AI-Powered Audience Engagement | Social Media Marketing | Personalization | AI-Driven Creative Excellence | Smarties Vietnam | Silver, Bronze, Finalist (3) |
| LAY'S: THE IRRESTIBLE LAST PIECE | Lay's | PepsiCo | Publicis Media | Vietnam | Cross Digital Media Marketing | Brand Experience | Smarties Vietnam | Bronze, Finalist |
| ROCKSTAR BRO-CODE | Rockstar | PepsiCo | Publicis Media | Vietnam | Brand Experience | Cross Digital Media Marketing | Smarties Vietnam | Finalist (2) |
| STING NEO HUNTING ADVENTURE | Sting | PepsiCo | Publicis Media | Vietnam | WEB 3.0 Technologies Marketing | Smarties Vietnam | Bronze |
| Uplifted Breadwinners as real winners in Society | BOSS Coffee | Suntory | Publicis Media | Vietnam | Social Impact Marketing | Smarties APAC | Finalist |
| Uplifted Breadwinners as real winners in Society | BOSS Coffee | Suntory | Publicis Media | Vietnam | Social Impact Marketing | Smarties Vietnam | Gold |