Top Creative Agencies Global 2024
VML
Overall rank
#2
Points
708.6
Awards won
52
Finalists
41
Best in Show
0
Gold
20
Silver
17
Bronze
15
Finalist
41
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| OKEY December 21st | OKEY | Eczacibasi Holding | VML | Turkey | Customer Journey Marketing - Lead Generation / CRM | Integrated Ecommerce Innovation & Live Streaming | Smarties X | Finalist (2) |
| OKEY Feel Present O.K.? | Okey | Eczacibasi Holding | VML | Turkey | Product and / or Service Launch | Personalization | Smarties X | Gold, Finalist |
| YUMOS DETERGENT: THERE IS NOT BETTER | Yumo? | Unilever | VML | Turkey | Omnichannel Marketing | Brand Experience | Smarties X | Gold, Silver |
| Yumo? Street | Yumo? | Unilever | VML | Turkey | Connected TV | Personalization | Smarties X | Silver, Finalist |
| Hopi Seni Cok Degistirdi | Hopi | Boyner Holding | VML | Turkey | Short or Long Form Video | Smarties Europe | Finalist |
| Next Level Fresh | Yumo? | Unilever | VML | Turkey | Product and / or Service Launch | Omnichannel Marketing | Short or Long Form Video | Real Time Marketing | Smarties Europe | Silver (3), Finalist |
| Addressing The Generation Gap with Sasa Santan | PT Sasa Inti | PT Sasa Inti | VML | Indonesia | Social Media Marketing | Smarties Indonesia | Gold |
| Flipping the Script of MSG’s Bad Reputation | PT Sasa Inti | PT Sasa Inti | VML | Indonesia | Small Budget, Big Impact | Customer (CX) / User Experience (UX) & Design | Real Time Marketing | Smarties Indonesia | Gold, Silver, Finalist |
| MILO 50 Years "Once A MILO Kid Always A MILO Kid" | MILO | Nestle | VML | Indonesia | Short or Long Form Video | Smarties Indonesia | Silver |
| Hershey’s White Creation - Own the Moment | Hershey's | The Hershey Company | VML | Philippines | Brand Experience | Smarties Philippines | Finalist |
| Eve Teslim Reklamlar | Burger King | Restaurant Brands International | VML | Turkey | Small Budget, Big Impact | Social Impact Marketing | Smarties Turkey | Gold, Finalist |
| 8 Mart AI Manifesto | Vodafone | Vodafone | VML | Turkey | AI-Driven Creative Excellence | Smarties Turkey | Bronze |
| Black Everyday | Vodafone | Vodafone | VML | Turkey | Brand Purpose / Activism | Diversity? & ?Inclusion | Smarties Turkey | Bronze (2) |
| BÖRGIR | Burger King | Restaurant Brands International | VML | Turkey | Omnichannel Marketing | Smarties Turkey | Finalist |
| Bu Y?l?n En Az Dinlenenleri | Vodafone | Vodafone | VML | Turkey | Real Time Marketing | Smarties Turkey | Bronze |
| Dünya Duysun Biz Buraday?z | Vodafone | Vodafone | VML | Turkey | Social Media Marketing | Smarties Turkey | Finalist |
| Hopi Seni Cok Degistirdi | Hopi | Boyner Holding | VML | Turkey | Short or Long Form Video | Product and / or Service Launch | Social Media Marketing | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Bronze, Finalist (4) |
| Kral Fiyatlar | Burger King | Restaurant Brands International | VML | Turkey | Instant Impact / Promotion | Real Time Marketing | Smarties Turkey | Gold (2) |
| Next Level Fresh | Yumo? | Unilever | VML | Turkey | Short or Long Form Video | Brand Experience | Product and / or Service Launch | Smarties Turkey | Gold, Bronze, Finalist |
| OKEY 1 Aral?k AIDS Günü Bize Hepsi OK | OKEY | Eczacibasi Holding | VML | Turkey | Brand Purpose / Activism | Smarties Turkey | Finalist |
| Tarifeki | Vodafone | Vodafone | VML | Turkey | Real Time Marketing | Smarties Turkey | Finalist |
| Virtual Alin | Ford | The Ford Motor Company | VML | Turkey | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Finalist |
| Standard Bank BeatTheScam | Standard Bank | Standard Bank Group | VML | South Africa | Social Impact Marketing | Social Media Marketing | Short or Long Form Video | Smarties Sub-Saharan Africa | Silver, Bronze, Finalist |
| Savings month | Standard Bank | Standard Bank Group | VML | South Africa | Omnichannel Marketing | Social Media Marketing | Smarties Sub-Saharan Africa | Bronze, Finalist |
| ENFRENTEMOS LA IRRITACIÓN | Dove | Unilever | VML | Argentina | Diversity & Inclusion | Social Impact Marketing | Smarties Hispanic Latam | Bronze, Finalist |
| Promesas Absurdas | ASDRA | ASDRA | VML | Argentina | Best in Show | Brand Purpose / Activism | Diversity? & ?Inclusion | Smarties Hispanic Latam | Gold (2) |
| Sharenting, el musical | Movistar | Telefonica | VML | Argentina | Brand Purpose / Activism | Social Impact Marketing | Smarties Hispanic Latam | Gold (2) |
| La Tercera de Movistar | Movistar | Telefonica | VML | Argentina | Brand Experience | Creator / Influencer / Celebrity Marketing | Omnichannel Marketing | Smarties Hispanic Latam | Finalist (3) |
| Anti Lag Squad | Movistar | Telefonica | VML | Argentina | Brand Experience | Gaming, Gamification & E-Sports | Smarties Hispanic Latam | Bronze, Finalist |
| Chipeados Distintos | Tuenti | Telefonica | VML | Argentina | Creative Excellence Powered by AI | Smarties Hispanic Latam | Finalist |
| Estoy acá | La Serenísima Clásico | Danone | VML | Argentina | Immediate Impact / Promotions | Smarties Hispanic Latam | Finalist |
| Com Listerine, é Game Over para o Bafo | Listerine | Kenvue | VML | Brazil | Gaming Gamification & E-Sports | Smarties Brazil | Finalist |
| RisOAT: a receita revolucionária | Nestlé Aveia | Nestle | VML | Brazil | Omnichannel Marketing | Smarties Brazil | Finalist |
| Além da Praia: o Novo Ritmo do Verão | Neutrogena | Kenvue | VML | Brazil | Customer (CX) / User Experience (UX) & Design | Smarties Brazil | Finalist |
| A Casa Mais Hidratada do Brasil | Neutrogena | Kenvue | VML | Brazil | Social Media Marketing | Social Media Marketing | Smarties Brazil | Bronze, Finalist |
| Hopi Seni Cok Degistirdi | Hopi | Boyner Holding | VML | Turkey | Creator / Influencer / Celebrity Marketing | Omnichannel Marketing | Product and / or Service Launch | Social Media Marketing | Short or Long Form Video | Smarties MEA | Gold, Bronze, Finalist (3) |
| Okey 21 Aral?k - Sabaha Kadar A????z | OKEY | Eczacibasi Holding | VML | Turkey | Integrated Ecommerce Innovation & Live Streaming | Smarties MEA | Bronze |
| Ford Tourneo Courier Not A New Model, A Role Model | Ford | The Ford Motor Company | VML | Turkey | Short or Long Form Video | Product and / or Service Launch | Smarties MEA | Gold, Silver |
| Virtual Alin | Ford | The Ford Motor Company | VML | Turkey | Short or Long Form Video | Smarties MEA | Gold |
| Next Level Fresh | Yumo? | Unilever | VML | Turkey | Short or Long Form Video | Brand Experience | Real Time Marketing | Smarties MEA | Silver, Finalist (2) |
| Türkiye'yi Etin ?yisiyle Bulu?turuyoruz | Migros | Anadolu Grubu | VML | Turkey | Product and / or Service Launch | Smarties MEA | Finalist |
| How Do You Eat a KitKat? | KitKat | Nestle | VML | South Africa | E-commerce marketing : Social / Influencer Commerce | Impact Media : Creator / Influencer Marketing | Smarties South Africa | Gold, Finalist |
| Nando's X Voice of the Creator: What Saucery, Hot Plots, Oversharing & Pull the stick out | Nando's | Nando's | VML | South Africa | E-commerce marketing : Social / Influencer Commerce | Impact Media : Creator Economy | Impact Media : Creator / Influencer Marketing | Smarties South Africa | Silver (3) |
| Spotify Africa Greasy Tunes | Spotify | Spotify | VML | South Africa | Marketing Impact : Community Building | Smarties South Africa | Finalist |
| Vodacom Hearing Challenge | Vodacom | Vodafone | VML | South Africa | Impact Media : Social Media Marketing | Marketing Impact : Co-branded Marketing | Smarties South Africa | Silver, Finalist |
| Freezon'da Ya?a Tak?lanlar | Vodafone | Vodafone | VML | Turkey | Cross Digital Media Marketing | Instant Impact / Promotion | Smarties Turkey | Gold, Bronze |
| Okey 21 Aral?k - Sabaha Kadar A????z | OKEY | Eczacibasi Holding | VML | Turkey | Small Budget, Big Impact | Real Time Marketing | Instant Impact / Promotion | Integrated Ecommerce Innovation & Live Streaming | Smarties Turkey | Gold, Silver (2), Bronze |
| Vodacom World of Collectibles | Vodacom | Vodafone | VML | South Africa | Experience Technology : Experimental, Innovative Technology and Devices | Experience Technology : Spatial Technology, Metaverse & AR/VR | Experience Technology : Blockchain & NFT ( Non Fungible Token ) | Smarties South Africa | Gold (2), Silver |