Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Grab | Retail | APAC | 347.1 |
| 2 | Oreo | Food | APAC | 321.1 |
| 3 | Coca-Cola | Soft Drinks | APAC | 273.1 |
| 4 | McDonald's | Retail | APAC | 245.4 |
| 5 | Castrol | Automotive | APAC | 204.6 |
| 6 | Cadbury | Food | APAC | 169.5 |
| 7 | La Vie Water | Soft Drinks | APAC | 158.4 |
| 8 | Technology & Electronics | APAC | 150.0 | |
| 9 | Samsung Galaxy | Technology & Electronics | APAC | 140.5 |
| 10 | KFC | Retail | APAC | 133.6 |
| 11 | The LEGO Group | Leisure & Entertainment | APAC | 133.4 |
| 12 | VinFast | Automotive | APAC | 124.7 |
| 13 | Kinh Do | Food | APAC | 120.4 |
| 14 | Durex | Pharma & Healthcare | APAC | 115.9 |
| 15 | Pepsi | Soft Drinks | APAC | 112.3 |
| 16 | MILO | Soft Drinks | APAC | 108.1 |
| 17 | Sprite | Soft Drinks | APAC | 95.6 |
| 18 | Playbrary | Non-profit, public sector & education | APAC | 94.4 |
| 19 | Lay's | Food | APAC | 93.9 |
| 20 | Britannia Industries | Food | APAC | 92.0 |
| 21 | Dove | Toiletries & Cosmetics | APAC | 90.4 |
| 22 | Bia Saigon | Alcoholic Drinks | APAC | 86.0 |
| 23 | Sting | Soft Drinks | APAC | 85.8 |
| 24 | BCA Digital | Financial Services | APAC | 80.5 |
| 24 | Wardah | Toiletries & Cosmetics | APAC | 80.5 |
| 26 | Abbott | Pharma & Healthcare | APAC | 80.0 |
| 27 | MoreFun Studios | Leisure & Entertainment | APAC | 75.6 |
| 28 | Telstra | Telecoms & Utilities | APAC | 74.4 |
| 29 | Shell | Automotive | APAC | 73.1 |
| 30 | Vietnam Airlines | Transport & Tourism | APAC | 72.9 |
| 31 | Heineken | Alcoholic Drinks | APAC | 72.8 |
| 32 | Rockstar | Soft Drinks | APAC | 72.4 |
| 33 | UltraTech Cement | Business & Industrial | APAC | 71.4 |
| 34 | Nescafe | Soft Drinks | APAC | 69.5 |
| 35 | PT Sasa Inti | Food | APAC | 68.4 |
| 35 | Rexona | Toiletries & Cosmetics | APAC | 68.4 |
| 37 | Suntory | Alcoholic Drinks | APAC | 66.0 |
| 38 | Bear Brand | Soft Drinks | APAC | 64.3 |
| 39 | Snapdragon | Technology & Electronics | APAC | 64.2 |
| 40 | Ensure | Food | APAC | 64.1 |
| 40 | Globe Telecom | Telecoms & Utilities | APAC | 64.1 |
| 40 | TikTok | Media & Publishing | APAC | 64.1 |
| 43 | Lifebuoy | Pharma & Healthcare | APAC | 63.3 |
| 44 | Pond's | Toiletries & Cosmetics | APAC | 60.1 |
| 45 | Vaseline | Toiletries & Cosmetics | APAC | 59.9 |
| 46 | Samsung | Technology & Electronics | APAC | 57.0 |
| 47 | Wyeth Nutrition | Food | APAC | 55.8 |
| 48 | Intel | Technology & Electronics | APAC | 55.2 |
| 49 | Gatorade | Soft Drinks | APAC | 54.4 |
| 50 | Income Insurance | Financial Services | APAC | 53.2 |
| 50 | Singtel | Telecoms & Utilities | APAC | 53.2 |
| 52 | Pocari Sweat | Soft Drinks | APAC | 52.3 |
| 53 | Magnetic Engine | Technology & Electronics | APAC | 51.3 |
| 54 | Heinz | Food | APAC | 50.8 |
| 55 | Kotex | Pharma & Healthcare | APAC | 48.4 |
| 56 | Kenny Rogers Roasters | Retail | APAC | 48.1 |
| 56 | Knorr | Food | APAC | 48.1 |
| 56 | Universal Robina | Food | APAC | 48.1 |
| 59 | Haidilao | Retail | APAC | 47.1 |
| 60 | Olay | Toiletries & Cosmetics | APAC | 45.4 |
| 61 | Huggies | Household & Domestic | APAC | 44.9 |
| 62 | Dream11 | Leisure & Entertainment | APAC | 44.8 |
| 63 | Comfort | Household & Domestic | APAC | 44.4 |
| 63 | KitKat | Food | APAC | 44.4 |
| 65 | Nivea | Toiletries & Cosmetics | APAC | 44.3 |
| 66 | Minute Maid | Soft Drinks | APAC | 43.7 |
| 67 | Jian Ai Elderly Charity Center | Non-profit, public sector & education | APAC | 42.7 |
| 67 | Swisse | Food | APAC | 42.7 |
| 69 | Amazon miniTV | Media & Publishing | APAC | 41.3 |
| 70 | Cream Silk | Toiletries & Cosmetics | APAC | 40.9 |
| 71 | Enfamil | Food | APAC | 40.3 |
| 72 | Babi Mild | Toiletries & Cosmetics | APAC | 40.1 |
| 72 | Colgate | Toiletries & Cosmetics | APAC | 40.1 |
| 74 | FE Credit | Financial Services | APAC | 40.0 |
| 74 | FWD Group | Finacial Services | APAC | 40.0 |
| 76 | Unilever | Household & Domestic | APAC | 36.6 |
| 77 | Amazon Prime Video | Media & Publishing | APAC | 36.3 |
| 78 | Nestle | Food | APAC | 36.0 |
| 79 | FOTILE | Technology & Electronics | APAC | 34.8 |
| 80 | Skittles | Food | APAC | 34.5 |
| 81 | FamilyMart | Retail | APAC | 34.2 |
| 81 | FILA | Clothing & Accessories | APAC | 34.2 |
| 81 | Nike | Clothing & Accessories | APAC | 34.2 |
| 84 | Horlicks | Soft Drinks | APAC | 34.0 |
| 85 | SOFY | Toiletries & Cosmetics | APAC | 33.5 |
| 86 | Lancôme | Toiletries & Cosmetics | APAC | 32.5 |
| 87 | Sunlight | Household & Domestic | APAC | 32.2 |
| 87 | TRESemme | Toiletries & Cosmetics | APAC | 32.2 |
| 89 | Pharmaton | Pharma & Healthcare | APAC | 32.0 |
| 89 | TM | Telecoms & Utilities | APAC | 32.0 |
| 91 | P/S | Toiletries & Cosmetics | APAC | 31.6 |
| 92 | JioCinema | Media & Publishing | APAC | 30.7 |
| 93 | HP | Technology & Electronics | APAC | 30.6 |
| 94 | Starbucks | Retail | APAC | 29.7 |
| 95 | Maggi | Food | APAC | 28.9 |
| 96 | BOSS Coffee | Soft Drinks | APAC | 28.5 |
| 97 | HDFC Bank | Financial Services | APAC | 28.3 |
| 98 | Godrej | Business & Industrial | APAC | 28.2 |
| 98 | Pocky | Food | APAC | 28.2 |
| 98 | Ultrajaya | Food | APAC | 28.2 |
| 101 | Closeup | Toiletries & Cosmetics | APAC | 28.1 |
| 102 | Ford | Automotive | APAC | 28.0 |
| 103 | Bosch | Technology & Electronics | APAC | 27.7 |
| 104 | Ambrosial | Food | APAC | 25.6 |
| 104 | Bactroban | Pharma & Healthcare | APAC | 25.6 |
| 104 | Domex | Household & Domestic | APAC | 25.6 |
| 104 | FLIXONASE | Pharma & Healthcare | APAC | 25.6 |
| 104 | GEELY | Automotive | APAC | 25.6 |
| 104 | Synear | Food | APAC | 25.6 |
| 110 | Teh Botol | Soft Drinks | APAC | 25.0 |
| 111 | VPBANK | Financial Services | APAC | 24.9 |
| 112 | Australian Organ and Tissue Authority (OTA) | Non-profit, public sector & education | APAC | 24.4 |
| 113 | Aashirvaad | Food | APAC | 24.2 |
| 113 | AXE | Toiletries & Cosmetics | APAC | 24.2 |
| 113 | Biznet | Telecoms & Utilities | APAC | 24.2 |
| 113 | Cap Panda | Soft Drinks | APAC | 24.2 |
| 113 | CaratLane | Retail | APAC | 24.2 |
| 113 | Chitato | Food | APAC | 24.2 |
| 113 | Chupa Chups | Food | APAC | 24.2 |
| 113 | Hansaplast | Toiletries & Cosmetics | APAC | 24.2 |
| 113 | ITC Master Chef | Food | APAC | 24.2 |
| 113 | Kahf | Toiletries & Cosmetics | APAC | 24.2 |
| 113 | MD Entertainment | Media & Publishing | APAC | 24.2 |
| 113 | Multi Bintang | Alcoholic Drinks | APAC | 24.2 |
| 113 | Pantene | Toiletries & Cosmetics | APAC | 24.2 |
| 113 | Royal Stag Barrel Select | Alcoholic Drinks | APAC | 24.2 |
| 113 | Sunfeast Dark Fantasy | Food | APAC | 24.2 |
| 113 | Thums Up | Soft Drinks | APAC | 24.2 |
| 129 | Ayudhya Capital | Financial Services | APAC | 24.1 |
| 129 | Burger King | Retail | APAC | 24.1 |
| 129 | Central Department Store | Retail | APAC | 24.1 |
| 129 | L'Oréal | Toiletries & Cosmetics | APAC | 24.1 |
| 129 | Thai Life Insurance | Financial Services | APAC | 24.1 |
| 134 | BeautyHub PRO | Toiletries & Cosmetics | APAC | 24.0 |
| 134 | Nestlé NAN | Food | APAC | 24.0 |
| 134 | Procter & Gamble | Household & Domestic | APAC | 24.0 |
| 134 | Telfast | Pharma & Healthcare | APAC | 24.0 |
| 134 | TNT | Media & Publishing | APAC | 24.0 |
| 134 | Wink Hotels | Transport & Tourism | APAC | 24.0 |
| 140 | Pepsodent | Toiletries & Cosmetics | APAC | 21.1 |
| 140 | Volvo | Automotive | APAC | 21.1 |
| 142 | Coke Studio | Media & Publishing | APAC | 20.2 |
| 143 | 7Up | Soft Drinks | APAC | 20.1 |
| 143 | Allo Bank | Financial Services | APAC | 20.1 |
| 143 | Pristine8.6+ | Soft Drinks | APAC | 20.1 |
| 146 | Shikhar | Media & Publishing | APAC | 20.0 |
| 147 | OMO | Household & Domestic | APAC | 18.9 |
| 148 | Authentic Tea House | Soft Drinks | APAC | 17.7 |
| 148 | Dulux | Household & Domestic | APAC | 17.7 |
| 148 | Far EasTone | Telecoms & Utilities | APAC | 17.7 |
| 151 | Cotti Coffee | Retail | APAC | 17.1 |
| 151 | Elevit | Pharma & Healthcare | APAC | 17.1 |
| 151 | Estee Lauder | Toiletries & Cosmetics | APAC | 17.1 |
| 151 | Honor | Technology & Electronics | APAC | 17.1 |
| 151 | JD.com | Retail | APAC | 17.1 |
| 151 | Johnnie Walker | Alcoholic Drinks | APAC | 17.1 |
| 151 | meituan | Retail | APAC | 17.1 |
| 151 | PlayStation | Technology & Electronics | APAC | 17.1 |
| 151 | Sheveu | Toiletries & Cosmetics | APAC | 17.1 |
| 151 | Stride | Food | APAC | 17.1 |
| 151 | XIAOHONGSHU | Media & Publishing | APAC | 17.1 |
| 162 | Ministry of Tourism Indonesia | Transport & Tourism | APAC | 16.9 |
| 162 | Tata Starbucks | Retail | APAC | 16.9 |
| 164 | Toyota | Automotive | APAC | 16.6 |
| 165 | Bombay Shaving Company | Toiletries & Cosmetics | APAC | 16.2 |
| 165 | Hero MotoCorp | Automotive | APAC | 16.2 |
| 165 | Levi's | Clothing & Accessories | APAC | 16.2 |
| 165 | Sun Pharma | Pharma & Healthcare | APAC | 16.2 |
| 165 | Swiggy | Retail | APAC | 16.2 |
| 165 | Tata Motors | Automotive | APAC | 16.2 |
| 171 | Aqua | Soft Drinks | APAC | 16.1 |
| 171 | Bank Jago | Financial Services | APAC | 16.1 |
| 171 | Bliblimart | Retail | APAC | 16.1 |
| 171 | Head & Shoulders | Toiletries & Cosmetics | APAC | 16.1 |
| 171 | LACTOGROW | Food | APAC | 16.1 |
| 171 | Make Over | Toiletries & Cosmetics | APAC | 16.1 |
| 171 | Ooredoo | Telecoms & Utilities | APAC | 16.1 |
| 171 | PT Genero Pharmaceuticals | Pharma & Healthcare | APAC | 16.1 |
| 171 | Red Bell | Food | APAC | 16.1 |
| 180 | CP-Meiji | Food | APAC | 16.0 |
| 180 | Nutriboost | Soft Drinks | APAC | 16.0 |
| 180 | Vinamilk | Food | APAC | 16.0 |
| 183 | FairPrice Group | Retail | APAC | 13.3 |
| 184 | Mountain Dew | Soft Drinks | APAC | 12.9 |
| 185 | Tiger Beer | Alcoholic Drinks | APAC | 12.4 |
| 186 | Axis Bank | Financial Services | APAC | 12.1 |
| 186 | Bango | Food | APAC | 12.1 |
| 186 | Dilan | Food | APAC | 12.1 |
| 186 | Frisian Flag | Soft Drinks | APAC | 12.1 |
| 186 | PediaSure | Soft Drinks | APAC | 12.1 |
| 186 | PZ Cussons | Toiletries & Cosmetics | APAC | 12.1 |
| 186 | Yippee! | Food | APAC | 12.1 |
| 193 | Acecook | Food | APAC | 12.0 |
| 193 | Nido | Soft Drinks | APAC | 12.0 |
| 195 | Amstel | Alcoholic Drinks | APAC | 10.0 |
| 196 | Tourism Australia | Transport & Tourism | APAC | 9.4 |
| 197 | Garnier | Toiletries & Cosmetics | APAC | 9.0 |
| 197 | NutriChoice | Food | APAC | 9.0 |
| 199 | 20th Century Studios | Media & Publishing | APAC | 8.9 |
| 199 | Health Promotion Board | Non-profit, public sector & education | APAC | 8.9 |
| 201 | -196 | Soft Drinks | APAC | 8.5 |
| 201 | 3CE | Toiletries & Cosmetics | APAC | 8.5 |
| 201 | adidas Originals | Clothing & Accessories | APAC | 8.5 |
| 201 | Bisco | Food | APAC | 8.5 |
| 201 | Caltrate | Pharma & Healthcare | APAC | 8.5 |
| 201 | ECOVACS | Technology & Electronics | APAC | 8.5 |
| 201 | Healthcare Co., Ltd | Household & Domestic | APAC | 8.5 |
| 201 | Ice Dew | Soft Drinks | APAC | 8.5 |
| 201 | Kao Corporation | Toiletries & Cosmetics | APAC | 8.5 |
| 201 | Lee Kum Kee | Food | APAC | 8.5 |
| 201 | Liushen | Toiletries & Cosmetics | APAC | 8.5 |
| 201 | Shiny Meadow | Soft Drinks | APAC | 8.5 |
| 201 | The Singleton | Alcoholic Drinks | APAC | 8.5 |
| 201 | VIPShop | Retail | APAC | 8.5 |
| 201 | WALKHERO | Technology & Electronics | APAC | 8.5 |
| 201 | Xiaomi | Technology & Electronics | APAC | 8.5 |
| 217 | Big C | Retail | APAC | 8.4 |
| 218 | Amar Bank | Financial Services | APAC | 8.1 |
| 218 | Bank Saqu | Financial Services | APAC | 8.1 |
| 218 | Bluebird | Transport & Tourism | APAC | 8.1 |
| 218 | Clear | Toiletries & Cosmetics | APAC | 8.1 |
| 218 | Darya Varia | Pharma & Healthcare | APAC | 8.1 |
| 218 | DBS Bank | Financial Services | APAC | 8.1 |
| 218 | EIGER Adventure | Retail | APAC | 8.1 |
| 218 | Ellips | Toiletries & Cosmetics | APAC | 8.1 |
| 218 | Himalaya Wellness | Toiletries & Cosmetics | APAC | 8.1 |
| 218 | Indomie | Food | APAC | 8.1 |
| 218 | MakeMyTrip | Transport & Tourism | APAC | 8.1 |
| 218 | Matter | Automotive | APAC | 8.1 |
| 218 | Molto | Food | APAC | 8.1 |
| 218 | Noise | Technology & Electronics | APAC | 8.1 |
| 218 | Pop Mie | Food | APAC | 8.1 |
| 218 | Rinso | Household & Domestic | APAC | 8.1 |
| 234 | Cleanipedia | Media & Publishing | APAC | 8.0 |
| 234 | Hong Kong Tourism Board | Transport & Tourism | APAC | 8.0 |
| 234 | Lipton | Soft Drinks | APAC | 8.0 |
| 234 | MAC Cosmetics | Toiletries & Cosmetics | APAC | 8.0 |
| 234 | Ninja | Household & Domestic | APAC | 8.0 |
| 234 | Vietjet Air | Transport & Tourism | APAC | 8.0 |
| 234 | Vietnam Satellite Digital Television | Media & Publishing | APAC | 8.0 |
| 234 | Vitamilk | Soft Drinks | APAC | 8.0 |
| 242 | Checkers | Retail | APAC | 5.0 |
| 242 | Hellmann's | Food | APAC | 5.0 |
| 242 | Kia | Automotive | APAC | 5.0 |
| 242 | OMG | Toiletries & Cosmetics | APAC | 5.0 |
| 242 | Rhinocort | Pharma & Healthcare | APAC | 5.0 |
| 242 | Vim | Toiletries & Cosmetics | APAC | 5.0 |
| 248 | Ahaglow | Toiletries & Cosmetics | APAC | 4.4 |
| 248 | Edelweiss Beer | Alcoholic Drinks | APAC | 4.4 |
| 248 | Hoegaarden | Alcoholic Drinks | APAC | 4.4 |
| 248 | Jaguar Land Rover | Automotive | APAC | 4.4 |
| 248 | Kiehl's | Toiletries & Cosmetics | APAC | 4.4 |
| 248 | Mother Dairy | Food | APAC | 4.4 |
| 248 | Red Bull | Soft Drinks | APAC | 4.4 |
| 248 | Saigon Eye Hospital | Pharma & Healthcare | APAC | 4.4 |
| 248 | Snickers | Food | APAC | 4.4 |
| 248 | Surf | Household & Domestic | APAC | 4.4 |
| 248 | Tân Hiệp Phát | Soft Drinks | APAC | 4.4 |
| 248 | Tata | Household & Domestic | APAC | 4.4 |
| 248 | Viettel Telecom | Telecoms & Utilities | APAC | 4.4 |
| 261 | Absolut | Alcoholic Drinks | APAC | 4.0 |
| 261 | Aditya Birla Group | Business & Industrial | APAC | 4.0 |
| 261 | AIA | Financial Services | APAC | 4.0 |
| 261 | Amazon MX Player | Media & Publishing | APAC | 4.0 |
| 261 | Autan | Pharma & Healthcare | APAC | 4.0 |
| 261 | Avon | Toiletries & Cosmetics | APAC | 4.0 |
| 261 | Bank Mandiri | Financial Services | APAC | 4.0 |
| 261 | Betadine | Pharma & Healthcare | APAC | 4.0 |
| 261 | Bioré | Toiletries & Cosmetics | APAC | 4.0 |
| 261 | Bonakid | Soft Drinks | APAC | 4.0 |
| 261 | Cargill | Food | APAC | 4.0 |
| 261 | Chhanv Foundation | Non-profit, public sector & education | APAC | 4.0 |
| 261 | DKT Indonesia | Non-profit, public sector & education | APAC | 4.0 |
| 261 | Electricity Generating Authority of Thailand | Telecoms & Utilities | APAC | 4.0 |
| 261 | ERHA | Toiletries & Cosmetics | APAC | 4.0 |
| 261 | Eucerin | Toiletries & Cosmetics | APAC | 4.0 |
| 261 | Friso | Food | APAC | 4.0 |
| 261 | Glico | Food | APAC | 4.0 |
| 261 | Gudang Garam | Nicotine | APAC | 4.0 |
| 261 | H&M | Retail | APAC | 4.0 |
| 261 | HALEON | Pharma & Healthcare | APAC | 4.0 |
| 261 | Harpic | Household & Domestic | APAC | 4.0 |
| 261 | Hershey's | Food | APAC | 4.0 |
| 261 | Hewlett Packard Enterprise | Technology & Electronics | APAC | 4.0 |
| 261 | Highlands Coffee | Retail | APAC | 4.0 |
| 261 | Imperial Blue | Alcoholic Drinks | APAC | 4.0 |
| 261 | Jeevansathi | Leisure & Entertainment | APAC | 4.0 |
| 261 | Kasikornbank | Financial Services | APAC | 4.0 |
| 261 | Kellogg's | Food | APAC | 4.0 |
| 261 | Kotak Mahindra Bank | Financial Services | APAC | 4.0 |
| 261 | Land Rover | Automotive | APAC | 4.0 |
| 261 | Larue | Alcoholic Drinks | APAC | 4.0 |
| 261 | Marico | Toiletries & Cosmetics | APAC | 4.0 |
| 261 | Motilal Oswal | Financial Services | APAC | 4.0 |
| 261 | MPT Mobility | Transport & Tourism | APAC | 4.0 |
| 261 | Nickelodeon | Media & Publishing | APAC | 4.0 |
| 261 | OCBC Indonesia | Financial Services | APAC | 4.0 |
| 261 | Personal Collection | Retail | APAC | 4.0 |
| 261 | PTT Public Company Limited | Telecoms & Utilities | APAC | 4.0 |
| 261 | Rebisco | Food | APAC | 4.0 |
| 261 | Singapore Airlines | Transport & Tourism | APAC | 4.0 |
| 261 | Spotify | Media & Publishing | APAC | 4.0 |
| 261 | Telkomsel | Telecoms & Utilities | APAC | 4.0 |
| 261 | UnionBank | Financial Services | APAC | 4.0 |
| 261 | UNIQLO | Retail | APAC | 4.0 |
| 261 | Versuni | Technology & Electronics | APAC | 4.0 |
| 261 | Visa | Financial Services | APAC | 4.0 |
| 261 | Wipol | Household & Domestic | APAC | 4.0 |
| 261 | Zoya | Retail | APAC | 4.0 |