Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.
| Rank | Agency Network | Region | Points |
|---|---|---|---|
| 1 | R/GA | North America | 231.7 |
| 2 | IPG Mediabrands | North America | 122.4 |
| 3 | Possible | North America | 92.7 |
| 4 | Publicis.Sapient | North America | 85.4 |
| 5 | Initiative | North America | 77.5 |
| 6 | Edelman | North America | 76.9 |
| 7 | Mindshare Worldwide | North America | 47.0 |
| 8 | OMD Worldwide | North America | 30.6 |
| 9 | Ansible | North America | 21.2 |
| 10 | 72andSunny | North America | 17.1 |
| 10 | WAVEMAKER | North America | 17.1 |
| 12 | Engine Group | North America | 12.8 |
| 13 | Universal McCann | North America | 12.2 |
| 14 | MediaCom | North America | 10.2 |
| 15 | Clear Channel | North America | 8.5 |
| 15 | Dentsu Aegis | North America | 8.5 |
| 15 | Havas Worldwide | North America | 8.5 |
| 15 | Time Inc | North America | 8.5 |
| 15 | Weber Shandwick | North America | 8.5 |
| 15 | Wunderman | North America | 8.5 |
| 21 | Starcom MediaVest Group | North America | 8.3 |
| 22 | McCann Erickson | North America | 8.2 |
| 22 | Mullen Lowe Group | North America | 8.2 |