Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | North America | 184.6 |
| 2 | Alphabet | North America | 86.2 |
| 3 | eBay | North America | 73.2 |
| 4 | Hyatt | North America | 57.3 |
| 5 | Black & Abroad | North America | 43.2 |
| 5 | Sanofi | North America | 43.2 |
| 5 | Warner Bros. Discovery | North America | 43.2 |
| 8 | Church & Dwight | North America | 35.9 |
| 9 | Bank of America | North America | 25.9 |
| 10 | Yum! Brands | North America | 25.0 |
| 11 | Hiki | North America | 24.3 |
| 12 | Government of USA | North America | 22.3 |
| 13 | Campbell Soup Company | North America | 21.6 |
| 14 | The Coca-Cola Company | North America | 18.6 |
| 15 | Ally Financial | North America | 17.3 |
| 15 | Bayer Group | North America | 17.3 |
| 15 | Progressive Insurance | North America | 17.3 |
| 18 | General Mills | North America | 13.0 |
| 18 | Morgan Stanley | North America | 13.0 |
| 20 | Mobile Premier League | North America | 8.6 |
| 20 | National Football League | North America | 8.6 |
| 22 | Chan Luu | North America | 5.0 |
| 23 | AT&T | North America | 4.3 |
| 23 | Humana | North America | 4.3 |
| 23 | Kansas City Royals | North America | 4.3 |
| 23 | Mast-Jägermeister | North America | 4.3 |
| 23 | Mastercard | North America | 4.3 |
| 23 | True Software Scandinavia AB | North America | 4.3 |
| 23 | Wellstar Health System | North America | 4.3 |