The award winning MMA International Journal of Mobile Marketing (IJMM) is published twice annually. The journal provides a medium for academics, students, and industry professionals from around the world to share their insights and research on how the mobile channel can be effectively used for marketing.
The IJMM has suspended publishing in 2014. The Winter 2013 Vol 8 No 2 is the last and most recent issue of the journal. For any questions about the IJMM and to access back issues, please contact [email protected].
THE IJMM IS DIGITAL
Purchase and read your International Journal of Mobile Marketing. Download an electronic copy today, single articles and full journal downloads are available.
To order back issues of the journal, please contact us at [email protected].
DOWNLOAD INDIVIDUAL ARTICLES - VOL 8 NO 1
YOU’VE GOT MOBILE ADS! YOUNG CONSUMERS’ RESPONSES TO MOBILE
ADS WITH DIFFERENT TYPES OF INTERACTIVITY
Jay (Hyunjae) Yu |
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SHOP WHILE YOU TALK: DETERMINANTS OF PURCHASE INTENTIONS
THROUGH A MOBILE DEVICE
Archana Kumar, Avinandan Mukherjee |
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CHINESE CONSUMERS’ PERCEPTIONS TOWARD SMARTPHONE AND
MARKETING COMMUNICATION ON SMARTPHONE
Huan Chen, Fang Liu, Tingting Dai |
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THE EFFECTS OF INTERFACE DESIGN OF HAND-HELD DEVICES ON
MOBILE ADVERTISING EFFECTIVENESS AMONG COLLEGE STUDENTS
IN CHINA
Wenjing Xie, Yunze Zhao, Wenya Xie |
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UNDERSTANDING THE ORIENTATION OF GEN Y TOWARD MOBILE
APPLICATIONS AND IN-APP ADVERTISING IN INDIA
Ketaki Bhave, Varsha Jain, Subhadip Roy |
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A TCPA FOR THE 21ST CENTURY: WHY TCPA LAWSUITS ARE ON THE RISE
AND WHAT THE FCC SHOULD DO ABOUT IT
Monica Desai, Ryan King, Maria Wolvin, Maxine Martin |
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2013: THE BREAKOUT YEAR FOR MOBILE MEASUREMENT
Brendan O’Kane |
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USING NEUROMARKETING TO DISCOVER HOW WE REALLY FEEL
ABOUT APPS
Melody Adhami |
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BENEFITS OF MOBILE COMMERCE IN THE PAY PARKING INDUSTRY:
HOW THE LAUNCH OF THE P$ MOBILE SERVICE HAS CHANGED
THE PARKING EXPERIENCE IN MONTRÉAL
Brady Murphy |
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OUT OF THE CLOSETS AND ONTO THE PHONE: USING MOBILE
TO FIGHT HOMOPHOBIA AND SUPPORT THE LESBIAN, GAY, BISEXUAL
AND TRANSGENDERED COMMUNITY
Robin Heisey, Cynthia Roach |
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MOBILE MARKETING AND THE VALUE OF CUSTOMER ANALYTICS
Cameron Dow |
Full Issue Only |
TEXT MESSAGING EXPANDS MARKETING REACH OF CANADIAN
CHARITIES
David Farnes |
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