Portfolios reflects the ethos of a brand where each existing and new vertical is driven by meticulously catering to customers and market demands. Designing a portfolio is not what you have to offer as a brand. It is to understand the diverse needs of your customers and align them with your capabilities. This process is based on thorough research and analysis which helps to innovate and remain a step ahead of the competition.
It was great to be part of the council and hear from the members in the meetings over the months.
Surging inflation has driven up the costs of many consumer goods, including food, fuel, cars, and travel. To counter these growing expenses, many consumers are shifting their shopping behaviors to minimize spending as much as possible.
To help marketers better reach and engage consumers during this period of inflation, InMarket’s whitepaper, “How To Navigate an Economic Downturn for Marketers: Top 10 Marketing Moves for Inflationary Times” contains essential tactics for maximizing success.
Key strategies you’ll find in the report include:
Investing In Your Product
Engaging Consumers Throughout the Purchase Funnel
Always Be Optimizing
And 7 more!
Interested in a deeper dive into everything covered in the white paper? InMarket offers a custom Lunch & Learn for your team to dig into the insights and strategies presented here.
Log in with your MMA membership to gain full access to member research.
The MMA SMARTIES Business Impact Index (BII) is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers, brands, and technology enablers driving significant business impact through modern marketing across the global MMA’s 14 regions. Entrants are adjudicated according to WARC’s (World Advertising Research Centre) judges and criteria. South African entrants were submitted into the Africa and EMEA categories.
With an uninterrupted 15 years’ presence in Brazil, the MarTech expert expands its marketing automation solutions to more industries as digital grows in the country
After a two-year hiatus, Cannes Lions came roaring back in a way that was more emotional than I would have ever anticipated possible. Sure, all of the business that needed to be transacted was, there were innumerable speeches, fireside chats and panels, those who wanted to could dance the night away on the Plages teeming with Brigadoon like platform hospitality installations, each one more impressive than the next and, of course, the coveted Cannes Lions were handed out for the very best work across a litany of categories to the delight of the recipients.
