Global

According to InMarket research, two-thirds of holiday shoppers plan to purchase gift cards this holiday season, presenting marketers with an exciting opportunity to acquire new customers, drive incremental sales, and foster loyal customers.

InMarket’s 2023 Gift Card Playbook provides marketers with the tips and tricks required to capitalize on this opportunity in the new year, when consumers are armed with these gift cards and eager to spend them. 

Download the report today and unlock key insights on:

• The top categories of gift cards consumers plan to purchase this holiday season
• The average spend per consumer on ecommerce, electronics, and beauty gift cards (2019 - 2021)
• Seven ways to engage gift card givers and recipients in the weeks and months ahead

Easily one of the biggest headlines dominating the news this past year has been record inflation, which in June 2022 reached its highest level in 40 years.  

In our latest installment of inflation content, InMarket's Q4 2022 Inflation InSights reveals key findings from our October Inflation survey of over 900 US adults, including: 

• How consumers feel about the economy, inflation, and a potential recession
• How consumer sentiments have changed since our June 2022 Inflation survey
• How consumer buying behaviors have shifted across verticals, including auto, furniture, electronics, and travel
• And more!

Between La Niña and the Polar Vortex, winter 2022-23 promises to keep things interesting, but marketers don’t need to get caught in the cold unprepared. A recent survey by IBM Watson Advertising shows that 80% of consumers are excited about the arrival of winter weather - which will have a direct impact on their consumption and purchase decisions.
Learn more about what why a rapidly changing winter forecast presents an opportunity for agile marketers, and what you can expect from consumers in the IBM Watson Advertising Winter 2022-23 Seasonal Outlook.