Global | Page 217 | MMA / Marketing + Media Alliance

Global

2020 Vision — Mobile Blurs the Lines of Omnichannel Retail

January 8, 2020

Mobile Increases Interest in Buy Online Pick Up in Store Options

ByteDance Inc. (TikTok)

MMA Releases 2019 State of Multi-Touch Attribution Benchmark Report

Marketers Continue to Believe in MTA Despite Increasing Privacy and Data Challenges in the Ecosystem

News Type: 
MMA Press Release
Download the rise of voice search white paper

The Rise of Voice Search White Paper

From direction requests in the car to step-by-step recipes in the kitchen, voice assistants are everywhere.

But this exciting new era presents complex new challenges for brands of all shapes and sizes. Almost overnight, voice search has become a critical consideration—so how do you succeed in a world where the top search result is everything and all subsequent spots are unspoken?

Find out how the two leading voice assistants—Amazon Alexa and Google Assistant—react to different types of queries; how local search is being redefined; and how to make sure your brand is heard in the age of voice.

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Digital Marketing 2020: 5 ways Google will upgrade business listings

December 19, 2019
Member Company: 
DAC Group

Google’s “don’t be evil” motto is well known, but so is its tendency towards monopolistic practices. As the primary and ubiquitous source of business information, the search giant is fast becoming more authoritative than even a company’s own website, allowing it to gradually transform organic tactics into lucrative pay-to-win exercises. That’s why we regularly pivot our tools and services to help savvy businesses thrive in the rapidly changing world of Local Presence Management.

MTA

State of MTA 2019 - Marketer Benchmark Survey

Released: 
December, 2019
Education Section: 
Benchmark Studies
Region: 
Global

MMA MENA Announces 2019 Smarties MENA Awards Shortlist.

MMA MENA Announces 2019 Smarties MENA Awards Shortlist.

Dubai – December 17, 2019 – Celebrating the teams and talent who are leveraging the power of mobile and emerging technologies to create innovative campaigns that drive business impact, the Mobile Marketing Association (MMA) MENA today announced the shortlist for the Smarties MENA Awards Programme.

Content Tags (Deprecated): 
SAMRTIES MENA
News Type: 
MMA Press Release

DATT Unplugged Virtual

June 10, 2020
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Ogury Raises $50 Million USD to Accelerate International Expansion and Power Technology Innovation

This investment validates Ogury's vision of a trusted digital advertising ecosystem driven by users’ informed choices

London, December 5th, 2019 - Ogury, the creator of the first digital marketing engine driven by user choice, announces today that it raised $50 million USD; enabling the company to accelerate its product innovation and customer growth in the U.S., Europe and APAC. The funding was provided by Idinvest Partners and various banks. 

Submitter's Company: 
Ogury
Content Tags (Deprecated): 
funding adtech
Member Mention: 
Ogury
News Type: 
Member Press Release

Essence wins integrated media agency of record duties for live online learning platform Vedantu in India

Essence wins integrated media agency of record duties for live online learning platform Vedantu in India

Mandate covers offline and digital media, including performance media

Bengaluru, India, 28 November 2019 - Essence, a global data and measurement-driven media agency which is part of GroupM, today announced that it has won integrated media agency of record duties for live online learning platform Vedantu in India. 

News Type: 
Member Press Release

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