APAC

As Search becomes more integral to the way Vietnamese people live, brands need to be sure they’re not caught off guard by marketing pitfalls that can limit the power of Search in their marketing strategy.

Pitfall No. 1: Omitting Search from your marketing plan
Pitfall No. 2: Using Search only for performance
Pitfall No. 3: Avoiding Search automation in marketing

In today’s fast-paced and ever-evolving digital environment, it is crucial to ensure a transparent and quality environment for media buying in order to drive effective media outcomes. Rather than just focusing on campaign metrics such as reach or conversions, brands and advertisers are placing further importance on where their ads are appearing. Therefore, they need to be armed with tools and best practices to ensure they are protected against content that may damage their reputation.

MMA & Kantar brings together leading women marketers to share their expert POV on how women leaders can shape the future of modern marketing.

With the increased complexity of protecting a brand's image and reputation from threats such as fake news, inappropriate content,.. the importance of Brand Safety has grown exponentially. 

Brand Safety Webinar Series by MMA focuses on assisting marketers in tackling today's challenges by understanding best practices and emphasizing the link between brand safety and performance. 

1) Introduction of Brand Safety
2) Status of Brand Safety Vietnam
3) Top concerns of marketers and publishers
4) Best practice of brand safety