APAC

The Retail Media Council is a dedicated MMA India council within the framework of the existing MMA APAC Retail Media Network Ideas Lab (RMNIL). MMA India steps into this as a neutral, industry-led convening body, bringing clarity and a common language to retail media in India.

Retail media is the third wave of digital advertising, after search and social. 20% of total global ad spends now come from retail media, making it one of the fastest growing advertising channels worldwide (Source: WARC Media).