| Winter 2012 | VOL. 7 NO. 3 |
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List of Articles Mobile Advertising Effectiveness Should I Scan or Should I Go?: Young Consumers' Motivations for Scanning QR Code Advertising Measuring Brand Strength: Concept and Mobile Handset Study Navigating Generation Y for Effective Mobile Marketing in India: A Conceptual Framework The FTC Privacy Report and the White House Consumer Privacy Bill of Rights: Policymaking Trends and What You Need to Know in 2013 Exploring the Use of Mobile Phone Technology in Marketing Airline Services in Egypt
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