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List of Articles

THE IMPACT OF MOBILE ON CPG CRM STRATEGY: A KRAFT CANADA CASE STUDY
Diane Lee, Katrina Engelman

THE CHANGING LANDSCAPE OF THE CANADIAN MOBILE AUDIENCE
Darrick Li, Bryan Segal

AN APPROACH TO ACCELERATE MOBILE MARKETING IN CANADA: THE CANADIAN MARKETING ASSOCIATION’S MOBILE MARKETING ACCELERATOR
Phil Barrett

THE NEAR AND FAR OF PROXIMITY MARKETING: THE FUTURE OF MARKETING EXISTS AT THE NEXUS OF DIGITAL SIGNAGE AND MOBILITY
Alex Romanov

PUSHING BOUNDARIES: CREATING OUTSTANDING UX FOR M-COMMERCE SUCCESS
Melody Adhami

RETAIL 2.0: LEVERAGING SMART TAGS INTELLIGENTLY
Gary Schwartz

BRINGING THE POWER AND REACH OF MOBILE PHONES TO CHARITABLE GIVING
David Farnes