June 20, 2013
MANILA – 19 June, 2013. One of the biggest problems facing advertisers in the Philippines is the lack of clear insight when it comes to mobile.
In a recent study conducted by Mobext with members of the Philippines Association of National Advertisers (PANA), 45%of advertisers investing in mobile said they have negligible insight when it comes to their mobile strategy. Hence, local mobile ad spending is still under 1% despite increased smartphone and mobile web penetration.
This is the reason why Mobext, the world’s largest mobile marketing agency network, has launched the country’s first free auditing service for mobile marketing, LENS. LENS will give Philippine companies a deeper look into their mobile strategy by measuring performance on three key areas: search, social media, and mobile assets such as mobile sites, apps, and SMS campaigns. It also comes with best practice recommendations and competitive benchmarking.
Through LENS, companies can get an objective view of their strengths, weaknesses, and missed opportunities on mobile.
Arthur Policarpio, Head of Mobext Asia-Pacific, said that LENS will hopefully encourage more brands to tap the rich potential of mobile. “For marketers, getting a clear view of their mobile strategy is the first step before they increase investment in this medium. What we will provide is an expert review of their current mobile presence so they can proceed more strategically with their future mobile campaigns.”
LENS is a service offered for free but comes on a first-come, first-served basis. Interested companies can register at www.mobext.ph/lens.
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ABOUT MOBEXT ASIA-PACIFIC
Mobext is the mobile marketing agency brand of the Havas Media Group and is the largest mobile marketing agency network in the world, with 21 global offices. It was named the Best Mobile Agency in the US for 2011 and 2012 by the Mobi Awards, and its client pedigree includes McDonald’s, Coca-Cola, Nestle, Volvo, and Carlsberg.
In Asia-Pacific, Mobext is the first and only pure play mobile marketing agency, offering a full suite of agency services that include strategy, media, creative, and technology. It has steadily grown its regional footprint and is now present in nine Asian markets, namely India, Indonesia, Philippines, Singapore, Hong Kong, Vietnam, China, and Australia.
