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Media & Retail Media

ArabyAds and L’Oréal Middle East Announce Strategic Partnership to accelerate Influencer Marketing

Dubai, August 12, 2024 – ArabyAds group and L’Oréal Middle East have forged a strategic partnership aimed at introducing a new influencer marketing platform designed to enhance brand engagement and visibility across digital channels. This collaboration leverages ArabyAds’ expertise in digital marketing and L’Oréal’s leadership in beauty to innovate influencer advocacy strategies in the MENA region.

Member Mention: 
ArabyAds
News Type: 
Member Press Release

Emirates NBD, Digitas ME and ArabyAds partner to leverage Connected TV Advertising for the launch of the ENBD X App

[Dubai, UAE, 3rd July, 2024] Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Türkiye) region, has partnered with Digitas ME and ArabyAds to leverage connected TV advertising platforms and strengthen awareness for their upgraded mobile banking application, ENBD X. This advertising partnership creates a new milestone, marking the first-ever use of OEM led CTV advertising by a banking institution in the MENA region.

Member Mention: 
ArabyAds
News Type: 
Member Press Release

Nabd Launches Premium Ad-Free Subscription: Nabd Gold

Dubai, June 2024.  Nabd, the premier platform for Arabic content, announces the launch of Nabd Gold, a subscription service that offers users a premium ad-free experience on Nabd. This exciting new feature underscores Nabd’s commitment to delivering a superior, uninterrupted user experience while accessing a wide range of content.

Member Mention: 
Nabd
News Type: 
Member Press Release
Personalization and CX
Media & Retail Media
Creative effectiveness

Beyond the Awards: SMARTIES Unplugged 2024 Winning Campaigns Booklet

"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2023 SMARTIES Awards winners. This booklet features detailed campaign objectives, strategies that worked, business impacts, and behind-the-scenes success stories. It also includes guidance for future participants, making it a valuable resource for anyone looking to understand what it takes to win a SMARTIES Award. This comprehensive guide showcases the best practices and insights from award-winning campaigns.

Released: 
June, 2024
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines
Region: 
APAC, Indonesia, Global
AI strategy and adoption
Media & Retail Media
Personalization and CX
Brand Building

MMA Indonesia Brand Safety & MarTech Report 2024

Present you the release of awaited Annual Report: Brand Safety and Martech 2024. 

This report unfolds how AI revolution, brand building, campaign, attention, the emerging influencers marketing to evolving user experiences are essential towards nowadays challenges.

Released: 
June, 2024
Education Section: 
Research, Trends Reports
Region: 
APAC, Indonesia, Global
Marketing Org & Talent
Personalization and CX
Media & Retail Media

Turning Shoppertainment Insights into Action with TikTok's PACE Framework

In the previous article, we explored the new Age of Shoppertainment and how consumer shopping behaviour is rapidly evolving in the Asia Pacific region. Brands can no longer just rely on discounts and promotions to drive sales - they need to create engaging, entertaining content that educates consumers and helps them make more intuitive purchase decisions.

Released: 
May, 2024
Education Section: 
Benchmark Studies, Research, Trends Reports
Region: 
APAC

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