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Personalization and CX

Personalization and CX
Creative effectiveness

MMA Indonesia Data, Insights & Outlook 2026 - Q2: How Indonesian Consumers Are Shopping, Spending, and Moving in 2026 

Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping marketing & advertising across the year. Each edition draws from Member Insights contributed by MMA Indonesia members and turns those perspectives into a curated view of the forces influencing business, brands, consumers and growth - as highlights.

Released: 
June, 2026
Education Section: 
Research, Trends Reports
Region: 
Global
Keywords: 
2026
Personalization and CX
Data, identity and privacy
Brand Building
Marketing Org & Talent

Peak Season Playbook

Peak Season Playbook is a strategic retail media guide built for Türkiye's overlapping peak periods: Valentine's Day, Ramadan, Mother's Day, Back-to-City, and Legendary November. Each period carries distinct consumer behavior, a distinct funnel, and a distinct measurement reality. A one-size-fits-all approach burns budget fast.

Released: 
February, 2026
File Size: 
8.06MB
Education Section: 
Benchmark Studies, Guidelines, Research, Trends Reports
Region: 
Middle East & Africa, Türkiye
Keywords: 
MMA MEA, Türkiye, playbook, 2026, retail media
Personalization and CX
Media & Retail Media
Creative effectiveness

MMA SMARTIES Unplugged Indonesia 2026 Booklet

MMA SMARTIES Unplugged Indonesia 2026 Booklet is a practical guide to what award-winning marketing looks like today, bringing together the campaigns, case studies, judging perspectives, submission tips, and industry benchmarks that define excellence in Indonesia.

Released: 
June, 2025
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines
Region: 
Global
Media & Retail Media
Personalization and CX
Data, identity and privacy

MMA Indonesia Data, Insights & Outlook 2026 - Q1: Ramadan Growth

Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping marketing & advertising across the year. Each edition draws from Member Insights contributed by MMA Indonesia members and turns those perspectives into a curated view of the forces influencing business, brands, consumers and growth - as highlights.

Released: 
April, 2026
Education Section: 
Archive, Best Practices, Educational Documents, Perspectives, Trends Reports
Region: 
APAC, Indonesia, Global
Keywords: 
2026, Ramadan, Indonesia Market, Customer Behavior, MMA Indonesia, Data, Insights & Outlook 2026
AI strategy and adoption
Marketing Org & Talent
Personalization and CX
Creative effectiveness
Brand Building

MMA Modern Marketing Reckoner 2025-2026 Industry Report Indonesia

The Modern Marketing Reckoner 2025-2026 Indonesia serves as a strategic compass for marketers navigating an era defined by rapid transformation, technological disruption, and shifting consumer values. This edition goes beyond operational efficiency to explore how marketing drives business growth, long-term brand equity, and societal impact. It examines the evolution of leadership in marketing, emphasizing the role of CMOs and brand custodians as key drivers of growth and transformation.

Released: 
December, 2025
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents, Perspectives, Research, Trends Reports
Region: 
APAC, Indonesia, Global
Keywords: 
AI, AI in marketing, Next Generation Consumers, Customer Behaviours, Indonesia

RIMOWA Unveils Premium CTV Campaign in the UAE via LG Home Screen, in Strategic Partnership with ThePubverse and Spark Foundry

With ThePubverse by ArabyAds and Spark Foundry, RIMOWA, the global leader in premium luggage elevates digital storytelling on Connected TV

Submitter's Company: 
ARABYADS
News Type: 
Member Press Release

Yango Ads debuts "Points of Growth", a podcast unpacking what’s next in adtech

In the AdTech world, which is full of a constant stream of new platforms, strategies, and acronyms, Yango Ads is throwing its hat into the ring with a new podcast

Submitter's Company: 
Yango Ads
News Type: 
Member Press Release

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