Viktoria Hofmann is passionately dedicated to the media industry for nearly two decades, continuously drawing inspiration from its dynamic and innovative nature. She brings over 10 years of leadership experience and leads Mindshare as CEO DACH, a position she has held since March 1st of this year. Viktoria joined Mindshare more than seven years ago as Managing Director for the Düsseldorf and Hamburg offices and was later appointed Chief Client Officer. Before joining WPP, she gained extensive experience in various leadership roles within the Dentsu Group.