A highly experienced and innovative Marketing Manager, with over 20 years of consumer marketing expertise across both industry and agency landscapes. Currently serving as Marketing Manager for FreeStyle Libre EMEA at Abbott Diabetes Care since January 2022, she leads regional marketing initiatives to drive brand awareness, engagement, and growth in the diabetes care category. Prior to Abbott, she spent over six years at The Coca-Cola Company, holding various leadership roles within the Consumer Marketing team for Western Europe and the German Business Unit, contributing to the development and success of iconic brands. Earlier in her career, she spent nearly a decade at the renowned creative agency Michael Conrad & Leo Burnett in Frankfurt, where she held increasing responsibilities within the account department, managing strategic and creative work for major national and international clients.