Mark Wächter is mobile aficionado from the very first start. As marketer with 13 years in senior management roles (Unilever, UUNET, WorldCom, T-Mobile), he founded a worldwide active Mobile Strategy Consultancy in 2005. In the past years he coached clients in over 30 countries on all continents. Mark was founder and long-time chairman of the Section Mobile at BVDW, the German Association for the Digital Economy, and chairs the Mobile Marketing Association (MMA) in Germany, which makes him member of the MMA EMEA Board of Directors. He is co-founder of the legendary MobileMonday movement, and recently brought his know-how in the foundation of Metaverse Monday. In January 2016 SpringerGabler published his definitive book Mobile Strategy. As a globally well-respected Mobile Strategist aka Mr. Mobile, Mark is acting as advisor on many Mobile Initiatives as well as mentoring start-ups in different accelerators in China, East Africa, India, Israel, and Southeast Asia. He is deeply connected in the local tech-ecosystems. Mark is an active designer of the digital transformation with deep knowledge of disruptive technologies, the platform economics, and the necessary processes of change. His profound knowledge of Asia Tech and emerging technologies like Generative AI, Web3 and the Metaverse makes him the perfect management angel and soundboard to cope with the challenges of the tech tornado.