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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
State of Attribution
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Dr. Michael Pettiette
Speakers
Dr. Michael Pettiette
Speakers
Dr. Michael Pettiette
Dr. Michael Pettiette
Dr. Michael Pettiette
Program Director, Marketing + Media Alliance (MMA) Marketing Org Strategy Think Tank
Faculty Member, University of Houston
