Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Region | Points |
|---|---|---|---|
| 1 | Lifebuoy | Vietnam | 187.7 |
| 2 | Ford | Vietnam | 113.5 |
| 3 | Heineken | Vietnam | 66.4 |
| 4 | Redoxon | Vietnam | 64.1 |
| 5 | Head & Shoulders | Vietnam | 62.4 |
| 6 | Castrol | Vietnam | 56.1 |
| 7 | Biti's Hunter | Vietnam | 52.8 |
| 8 | Antibio Pro | Vietnam | 50.3 |
| 8 | Vo Lam Truyen Ky | Vietnam | 50.3 |
| 10 | Maybelline | Vietnam | 48.8 |
| 10 | Pepsi | Vietnam | 48.8 |
| 12 | L'Oréal | Vietnam | 43.8 |
| 13 | Clear | Vietnam | 42.5 |
| 14 | Prospan | Vietnam | 40.1 |
| 14 | Tiger Beer | Vietnam | 40.1 |
| 16 | Maggi | Vietnam | 32.4 |
| 17 | FE Credit | Vietnam | 32.1 |
| 17 | Honda | Vietnam | 32.1 |
| 19 | Chinsu Chili | Vietnam | 31.5 |
| 20 | The Coffee House | Vietnam | 30.3 |
| 21 | Dove | Vietnam | 30.0 |
| 22 | Calcium Corbiere | Vietnam | 24.0 |
| 23 | Grab | Vietnam | 20.0 |
| 23 | Oreo | Vietnam | 20.0 |
| 25 | VinFast | Vietnam | 18.0 |
| 26 | Durex | Vietnam | 17.5 |
| 27 | Techcombank | Vietnam | 16.8 |
| 28 | Abbott | Vietnam | 16.0 |
| 28 | Absolut | Vietnam | 16.0 |
| 28 | MB Bank | Vietnam | 16.0 |
| 28 | Tiki | Vietnam | 16.0 |
| 28 | VIB Bank | Vietnam | 16.0 |
| 28 | ZaloPay | Vietnam | 16.0 |
| 34 | Cho Tot | Vietnam | 13.1 |
| 35 | RSVP | Vietnam | 12.4 |
| 36 | Bia Việt | Vietnam | 12.0 |
| 36 | Coca-Cola | Vietnam | 12.0 |
| 38 | Vietnam | 8.8 | |
| 38 | Love Beauty and Planet | Vietnam | 8.8 |
| 38 | Viettel Telecom | Vietnam | 8.8 |
| 41 | Anheuser-Busch InBev | Vietnam | 8.0 |
| 41 | BAEMIN | Vietnam | 8.0 |
| 41 | BECK’S ICE | Vietnam | 8.0 |
| 41 | Nan Optipro Kid | Vietnam | 8.0 |
| 41 | Nestlé Acti-V | Vietnam | 8.0 |
| 41 | Pampers | Vietnam | 8.0 |
| 41 | Warrior Energy Drink | Vietnam | 8.0 |
| 48 | Lipton | Vietnam | 5.0 |
| 49 | Closeup | Vietnam | 4.4 |
| 49 | Comfort | Vietnam | 4.4 |
| 49 | Google My Business | Vietnam | 4.4 |
| 49 | X-Men for Boss | Vietnam | 4.4 |
| 53 | AQUA | Vietnam | 4.0 |
| 53 | Gaviscon | Vietnam | 4.0 |
| 53 | Gillette | Vietnam | 4.0 |
| 53 | La Vie | Vietnam | 4.0 |
| 53 | Lazada | Vietnam | 4.0 |
| 53 | Shell | Vietnam | 4.0 |
| 53 | Shell Advance | Vietnam | 4.0 |
| 53 | Solite | Vietnam | 4.0 |
| 53 | TikTok | Vietnam | 4.0 |