Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Dove | Toiletries & Cosmetics | North America | 96.7 |
| 2 | Dogtopia | Household & Domestic | North America | 55.8 |
| 3 | Clé de Peau Beauté | Toiletries & Cosmetics | North America | 43.0 |
| 4 | International Paralympic Committee | Non-profit, public sector & education | North America | 40.0 |
| 5 | Reese's Puffs | Food | North America | 34.4 |
| 6 | AT&T | Telecoms & Utilities | North America | 30.8 |
| 7 | Ancestry | Media & Publishing | North America | 30.0 |
| 8 | HBO Max | Media & Publishing | North America | 28.6 |
| 9 | McDonald's | Retail | North America | 25.8 |
| 9 | SHOWTIME | Media & Publishing | North America | 25.8 |
| 9 | Subway | Retail | North America | 25.8 |
| 12 | AdapTable Meals | Food | North America | 21.5 |
| 12 | Bank of America | Financial services | North America | 21.5 |
| 14 | Invesco | Financial services | North America | 17.2 |
| 14 | Salesforce | Technology & Electronics | North America | 17.2 |
| 14 | Whirlpool | Technology & Electronics | North America | 17.2 |
| 17 | PointsBet | Leisure & Entertainment | North America | 12.9 |
| 18 | Campbell's | Food | North America | 10.0 |
| 19 | Boggy Creek Airboat Adventures | Leisure & Entertainment | North America | 8.6 |
| 19 | CNBC / Salesforce | Media & Publishing | North America | 8.6 |
| 19 | Degree | Toiletries & Cosmetics | North America | 8.6 |
| 19 | E*TRADE from Morgan Stanley | Financial services | North America | 8.6 |
| 19 | McCormick & Company | Food | North America | 8.6 |
| 19 | Sleep Number | Retail | North America | 8.6 |
| 19 | YouTube | Media & Publishing | North America | 8.6 |
| 26 | French's | Food | North America | 5.0 |
| 26 | Hooters | Retail | North America | 5.0 |
| 26 | HSBC | Financial Services | North America | 5.0 |
| 29 | Amelia Island Convention & Visitors Bureau | Transport & Tourism | North America | 4.3 |
| 29 | Lowe's | Retail | North America | 4.3 |
| 29 | The Broadway League | Non-profit, public sector & education | North America | 4.3 |
| 29 | The Container Store | Retail | North America | 4.3 |