Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Agency Network | Network | Region | Points |
|---|---|---|---|---|
| 1 | VML | WPP | South Africa | 140.3 |
| 2 | Dentsu International | Dentsu | South Africa | 104.2 |
| 3 | GroupM | WPP | South Africa | 80.1 |
| 4 | TBWA Worldwide | Omnicom Group | South Africa | 68.1 |
| 5 | Mindshare Worldwide | WPP | South Africa | 60.1 |
| 6 | AKQA | WPP | South Africa | 40.1 |
| 6 | MetropolitanRepublic | South Africa | 40.1 | |
| 6 | Ogilvy | WPP | South Africa | 40.1 |
| 6 | Point Group | South Africa | 40.1 | |
| 10 | Enero Group | South Africa | 32.1 | |
| 11 | Avatar Agency Group | South Africa | 29.1 | |
| 12 | EssenceMediacom | WPP | South Africa | 28.1 |
| 13 | Omnicom Media Group | Omnicom Group | South Africa | 20.0 |
| 14 | Digitas | Publicis Groupe | South Africa | 16.0 |
| 14 | M&C Saatchi | South Africa | 16.0 | |
| 16 | Inside Ideas | South Africa | 12.0 |