Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Agency Network | Network | Region | Points |
|---|---|---|---|---|
| 1 | PHD Worldwide | Omnicom Group | Europe | 355.9 |
| 2 | MullenLowe Group | Interpublic Group | Europe | 227.4 |
| 3 | Havas Media Group | Havas Group | Europe | 222.8 |
| 4 | McCann Worldgroup | Interpublic Group | Europe | 212.0 |
| 5 | GroupM | WPP | Europe | 180.4 |
| 6 | Dentsu International | Dentsu | Europe | 180.0 |
| 7 | EssenceMediacom | WPP | Europe | 160.5 |
| 8 | Wunderman Thompson | WPP | Europe | 136.0 |
| 9 | OMD Worldwide | Omnicom Group | Europe | 122.2 |
| 10 | Serviceplan | Europe | 103.4 | |
| 11 | VMLY&R | WPP | Europe | 101.2 |
| 12 | Publicis Worldwide | Publicis Groupe | Europe | 93.0 |
| 13 | Mindshare Worldwide | WPP | Europe | 80.9 |
| 14 | DDB Worldwide | Omnicom Group | Europe | 80.5 |
| 15 | Wavemaker | WPP | Europe | 57.1 |
| 16 | fischerAppelt | Europe | 35.1 | |
| 17 | BBDO Worldwide | Omnicom Group | Europe | 29.0 |
| 18 | Seven.One Entertainment | Europe | 24.2 | |
| 19 | Starcom | Publicis Groupe | Europe | 8.1 |
| 20 | Weber Shandwick | Interpublic Group | Europe | 8.0 |
| 21 | Grey Group | WPP | Europe | 5.9 |
| 22 | MMGY Global | Europe | 4.2 | |
| 23 | IPG Mediabrands | Interpublic Group | Europe | 4.0 |
| 23 | Mother | Europe | 4.0 |