Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Business Impact Index
Top Advertisers
Top 10 ranking
Points by company
Full results
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | PepsiCo | Hispanic LATAM | 197.1 |
| 2 | Mercado Libre | Hispanic LATAM | 112.7 |
| 3 | Heineken | Hispanic LATAM | 104.6 |
| 4 | Grupo Boticário | Hispanic LATAM | 84.5 |
| 5 | Unilever | Hispanic LATAM | 79.8 |
| 6 | The Coca-Cola Company | Hispanic LATAM | 76.5 |
| 7 | Anheuser-Busch InBev | Hispanic LATAM | 68.4 |
| 8 | L'Oréal | Hispanic LATAM | 58.3 |
| 9 | Branca International | Hispanic LATAM | 56.3 |
| 10 | Industrial and Commercial Bank of China | Hispanic LATAM | 48.3 |
| 10 | Mondelēz International | Hispanic LATAM | 48.3 |
| 12 | Nestlé | Hispanic LATAM | 47.2 |
| 13 | Government of Argentina | Hispanic LATAM | 44.3 |
| 14 | Eurofarma | Hispanic LATAM | 40.2 |
| 14 | Johnson & Johnson | Hispanic LATAM | 40.2 |
| 14 | Rappi | Hispanic LATAM | 40.2 |
| 14 | Women in Games | Hispanic LATAM | 40.2 |
| 18 | Eletromidia | Hispanic LATAM | 32.2 |
| 18 | Kenvue | Hispanic LATAM | 32.2 |
| 20 | Grupo Petrópolis | Hispanic LATAM | 30.0 |
| 21 | Campari Group | Hispanic LATAM | 28.2 |
| 21 | Danone | Hispanic LATAM | 28.2 |
| 21 | Lenovo | Hispanic LATAM | 28.2 |
| 21 | Shell | Hispanic LATAM | 28.2 |
| 25 | DiDi | Hispanic LATAM | 24.1 |
| 25 | Duolingo | Hispanic LATAM | 24.1 |
| 25 | Karvi | Hispanic LATAM | 24.1 |
| 25 | Kimberly-Clark | Hispanic LATAM | 24.1 |
| 25 | MODO | Hispanic LATAM | 24.1 |
| 25 | Telefónica | Hispanic LATAM | 24.1 |
| 31 | Microsoft | Hispanic LATAM | 20.1 |
| 31 | Politize! | Hispanic LATAM | 20.1 |
| 33 | América Móvil | Hispanic LATAM | 20.0 |
| 34 | Arezzo | Hispanic LATAM | 16.1 |
| 34 | Enigma | Hispanic LATAM | 16.1 |
| 34 | Grupo Soma | Hispanic LATAM | 16.1 |
| 34 | World Surf League | Hispanic LATAM | 16.1 |
| 38 | American Express | Hispanic LATAM | 12.1 |
| 38 | Delivery Hero | Hispanic LATAM | 12.1 |
| 38 | Kopelco | Hispanic LATAM | 12.1 |
| 38 | Kraft Heinz Company | Hispanic LATAM | 12.1 |
| 38 | United Nations | Hispanic LATAM | 12.1 |
| 43 | FIFA | Hispanic LATAM | 8.0 |
| 43 | SAIC Motor | Hispanic LATAM | 8.0 |
| 43 | Samsung | Hispanic LATAM | 8.0 |
| 43 | Sanofi | Hispanic LATAM | 8.0 |
| 47 | Altice | Hispanic LATAM | 4.0 |
| 47 | Grupo Record | Hispanic LATAM | 4.0 |
| 47 | Itaúsa | Hispanic LATAM | 4.0 |
| 47 | Pernod Ricard | Hispanic LATAM | 4.0 |
| 47 | Reckitt | Hispanic LATAM | 4.0 |