Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | Europe | 1343.7 |
| 2 | Vodafone | Europe | 309.2 |
| 3 | DIMES | Europe | 299.2 |
| 4 | The Walt Disney Company | Europe | 252.4 |
| 5 | PepsiCo | Europe | 237.4 |
| 6 | L'Oréal | Europe | 214.0 |
| 7 | Yapı Kredi | Europe | 181.9 |
| 8 | The Coca-Cola Company | Europe | 171.0 |
| 9 | Johnson & Johnson | Europe | 138.9 |
| 10 | Koton | Europe | 128.1 |
| 11 | Narcotics Anonymous | Europe | 125.2 |
| 12 | Eti | Europe | 117.7 |
| 13 | Aksigorta | Europe | 111.2 |
| 14 | Reckitt | Europe | 109.1 |
| 15 | Bayer Group | Europe | 107.0 |
| 15 | Vestel | Europe | 107.0 |
| 15 | Yum! Brands | Europe | 107.0 |
| 18 | İşbank | Europe | 94.0 |
| 19 | Affinity | Europe | 92.6 |
| 20 | Nestlé | Europe | 85.6 |
| 21 | McDonald's | Europe | 85.4 |
| 22 | Akbank | Europe | 68.4 |
| 23 | TEKNOSA | Europe | 66.2 |
| 24 | Allianz | Europe | 59.1 |
| 25 | sahibinden.com | Europe | 53.5 |
| 25 | Trendyol Group | Europe | 53.5 |
| 27 | Dot Incorporation | Europe | 50.0 |
| 27 | La Societé Protectrice des Animaux | Europe | 50.0 |
| 29 | Eczacıbaşı Tüketim Ãœrünleri | Europe | 44.9 |
| 30 | OPET | Europe | 42.8 |
| 31 | Santa Monica Travel and Tourism | Europe | 42.6 |
| 32 | 4PLAY | Europe | 38.4 |
| 33 | Domino's | Europe | 38.3 |
| 34 | Evyap | Europe | 36.3 |
| 35 | Boyner | Europe | 34.1 |
| 35 | Vivendi | Europe | 34.1 |
| 37 | Eczacıbaşı | Europe | 32.1 |
| 37 | Sabancı Holding | Europe | 32.1 |
| 39 | Geely | Europe | 30.0 |
| 40 | Türkiye İş Bankası | Europe | 29.9 |
| 41 | Emirates NBD | Europe | 29.8 |
| 42 | İstanbul Grand Airport | Europe | 23.5 |
| 43 | Accor | Europe | 22.0 |
| 44 | BMW | Europe | 21.4 |
| 44 | iLab Ventures | Europe | 21.4 |
| 44 | Mondelēz International | Europe | 21.4 |
| 47 | Samsung | Europe | 19.2 |
| 48 | Koç Holding | Europe | 17.0 |
| 48 | NEOHUB | Europe | 17.0 |
| 48 | Sanofi | Europe | 17.0 |
| 51 | San Francisco Travel Association | Europe | 13.5 |
| 52 | Banvit | Europe | 10.7 |
| 52 | Bilyoner | Europe | 10.7 |
| 52 | Bundle News | Europe | 10.7 |
| 52 | DenizBank | Europe | 10.7 |
| 52 | Garanti BBVA | Europe | 10.7 |
| 52 | Kerevitaş | Europe | 10.7 |
| 52 | LC Waikiki | Europe | 10.7 |
| 52 | PayU | Europe | 10.7 |
| 52 | Turkcell | Europe | 10.7 |
| 52 | Unilver | Europe | 10.7 |
| 62 | Hyundai Motor Group | Europe | 9.3 |
| 63 | Arzum | Europe | 8.5 |
| 63 | fizy | Europe | 8.5 |
| 65 | Bloomberg | Europe | 4.3 |
| 65 | DeFacto | Europe | 4.3 |
| 65 | Procter & Gamble | Europe | 4.3 |