MMA Smarties Business Impact Index - Rankings | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings

Business Impact Index

Top Brands

North America 2025

Top 10 ranking

Points by company

Full results

Rank Brand Industry Region Points
1 Dove Toiletries & Cosmetics North America 140.9
2 Nami Matcha Soft Drinks North America 63.0
3 Mazda Automotive North America 60.1
4 McDonald's Retail North America 55.0
5 Sandy Hook Promise Non-profit, Public Sector & Education North America 50.0
6 Foundation to Combat Antisemitism Non-profit, public sector & education North America 49.4
7 Ford Automotive North America 43.0
8 AXA Financial Services North America 35.0
9 Cesar Household & Domestic North America 34.4
9 Google Media & Publishing North America 34.4
9 Warner Bros Media & Publishing North America 34.4
12 Finish Household & Domestic North America 30.8
13 Booking.com Transport & Tourism North America 25.8
13 Domino's Pizza Food North America 25.8
13 John Deere Automotive North America 25.8
13 Peacock Media & Publishing North America 25.8
17 Sanofi Pharma & Healthcare North America 21.5
18 L'Oréal Toiletries & Cosmetics North America 20.0
19 Infiniti Automotive North America 17.2
19 Lovesac Retail North America 17.2
19 Sierra Nevada Brewing Co. Alcoholic Drinks North America 17.2
22 AT&T Telecoms & Utilities North America 12.9
22 City of Pompano Beach Transport & Tourism North America 12.9
24 Buchanan's Alcoholic Drinks North America 10.0
25 E*TRADE Financial Services North America 8.6
25 MSC Cruises Transport & Tourism North America 8.6
27 Aspercreme Pharma & Healthcare North America 4.3
27 Bank of America Financial Services North America 4.3
27 Easterseals Non-profit, Public Sector & Education North America 4.3
27 First Hawaiian Bank Financial Services North America 4.3
27 Land O'Lakes Business & Industrial North America 4.3
27 Mattermost Technology & Electronics North America 4.3
27 Neutrogena Toiletries & Cosmetics North America 4.3