Europe

• GMS presents a diversified business strategy to shift from legacy messaging provider to AI communications solutions partner, driven by customer engagement and exceptional customer experiences.
• To align with this strategy, GMS is rebranding to introduce a more consumer friendly and tech style.

Dubai, 20 February 2024 – ArabyAds, the global technology company, announced a strategic partnership with Arla Organic, a brand name under Arla Foods, the Danish-Swedish multinational cooperative and the fifth-biggest dairy company in the world, to leverage Connected TV advertising’s

Nabd, the premier platform for Arabic content, is proud to announce the launch of its Self-Serve Nabd Ad Manager (available at ads.nabd.com), designed to empower businesses to effectively reach and engage with millions of Arabic audiences worldwide, in a transparent and cost efficient manner, while leveraging Nabd’s unique advertising solutions and targeting capabilities.

Diverse Campaign Options for Targeted Objectives

The multi-region partnership for Turkish Airlines extends CTV advertising in Saudi Arabia, UAE, Qatar, Bahrain, Iraq and Kuwait and aims to leverage the dynamic capabilities of Connected TVs to reach relevant users.