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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
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Europe
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SMARTIES Innovation & Creativity Days 2023
MENA
18 May 2023 / Dubai
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SMARTIES EMEA Awards Ceremony
Europe
November 30, 2023
|
Berlin
Premexco - MMA Networking Party, Dmexco
DACH
September 19, 2023
|
Cologne, Germany
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SMARTIES NEXT! CONFERENCE
Türkiye
11 December 2023 / Istanbul
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IMPACT South Africa 2023
South Africa
September 7, 2023
|
Johannesburg
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Frankfurt Meet-up Next! in Modern Marketing
DACH
3 May 2023 I Frankfurt, Germany
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Mastercard (Turkey)
SMARTIES Awards Gala 2022
Türkiye
December 5, 2022 / In-Person
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WellCrea
SMARTIES Awards Submission Panel
MENA
November 21st
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