MATT is a community of marketing and analytics leaders committed to building confidence in marketing’s ability to (predictively) drive growth, in a way that CFOs trust.
The MATT frameworks and acceleration tools are the result of 7+ years of collaborative research between academics and practitioners
The ideas and approaches developed within MATT have been shaped and vetted by 125+ marketing leaders from 18+ industries, representing the leading companies in the world
MATT is a community of marketing and analytics leaders, committed to measurable impact and accountability by advancing people-based approaches in media measurement and throughout the entire process of planning and buying
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