Agenda

12:30 – 13:30 Networking

Registration & Conference Bag Distribution

13:30 – 13:35 Remarks

Opening Remarks

13:35 – 13:40 Remarks

Welcoming Remarks / Didem Namver / MMA Türkiye Chair

Didem Namver

Chairwoman, MMA Türkiye | General Secretary, REPİD Türkiye

13:40 – 13:45 Remarks

NEXT! For Today / Melis Ertem / MMA MEA CEO & DACH CEO

Melis Ertem

MMA MEA CEO

MMA Global

13:45 – 14:00 Standard

NEXT! in The Pulse of AI: From Models to Business Impact

14:00 – 14:15 Standard

NEXT! in When Machines Create: The New Rules of Creativity

14:15 – 14:30 Standard

NEXT! in Trust by Design: Data, Privacy & Responsible AI

14:30 – 14:55 Standard

NEXT! in Agentic AI: When Machines Act and Humans Stay in Control

14:55 – 15:15 Networking

Coffee Break - 1

15:15 – 15:30 Standard

NEXT! in Brand Leadership in the Age of AI

15:30 – 15:45 Standard

NEXT! in Where the Smart Money Goes: Investing in the AI Era

15:45 – 16:00 Standard

NEXT! in The Pulse of Attention: AI, Apps and Mobile Discovery

16:00 – 16:25 Standard

NEXT! in AI and the Creator Economy: Real vs Synthetic Influence

16:25 – 16:45 Networking

Coffee Break - 2

16:45 – 17:00 Standard

NEXT! in The FutureMakers: Building the Next Generation of Marketing Leaders

17:00 – 17:20 Standard

NEXT! in The AI Organization: Talent, Leadership and the Future of Work

17:20 – 17:40 Standard

SMARTIES UNPLUGGED

17:40 – 17:45 Standard

Closing Remarks / Melis Ertem / MMA MEA CEO & DACH CEO