Agenda | MMA / Marketing + Media Alliance

Agenda

Thursday, May 14, 2026

12:00 – 13:00 Networking

Registration & Conference Bag Distribution

13:00 – 13:05 Remarks

Opening Remarks

13:05 – 13:10 Remarks

The Collective Pulse: How AI is Reshaping Marketing

Chairwoman, MMA Türkiye | General Secretary, REPİD Türkiye
13:10 – 13:20 Panel

NEXT! in Future Makers

Martech Consultant
MMA Türkiye Country Director
Marketing + Media Alliance
13:20 – 13:35 Keynote

NEXT! in AI at The Pulse Of Customer Experience

CMO
amazon.com.tr
In Partnership With:
13:35 – 13:50 Keynote

NEXT! in Redefining Relevance: AI and the Future of Digital Experience

Chief Business Development Officer
Yandex Search Turkey
In Partnership With:
13:50 – 14:05 Keynote

NEXT! in When Machines Create: The New Rules of Creativity

Founder
Skyne
14:05 – 14:20 Keynote

NEXT! in Creative Rewrite

Industry Manager at TikTok for Financial Services and Travel
TikTok 
In Partnership With:
14:25 – 14:40 Keynote

The Pulse of AI: From Models to Business Impact

Executive Vice President, Digital Solutions & Strategy
AKBANK
In Partnership With:
14:40 – 15:00 Networking

Coffee Break - 1

15:00 – 15:20 Panel

NEXT! in SMARTIES UNPLUGGED “Best in Show” Winners 25

Head of Media & Digital Marketing
The Magnum Ice Cream Company
Founder
Consciouslab
Moderator
Chief Strategy Officer
PUNCHBBDO
15:25 – 15:40 Keynote

NEXT! in Do you really need AI?

Regional Director Europe
iSoftStone
In Partnership With:
15:40 – 15:55 Keynote

NEXT! in Premium Mobile Experiences Meet AI: Accelerating Creative Impact at Scale

Director of Brand & Agency Sales
Digital Turbine
Creative Director, EMEA & LATAM
Digital Turbine
In Partnership With:
16:00 – 16:20 Panel

NEXT! in How an AI-Native Company Moves This Fast With a Lean Team

Founding Partner & CEO
Magfi
Performance Marketing Manager
Yapı ve Kredi Bankası
Partnerships Manager
Hype
Moderator
Sales Director
Magfi
In Partnership With:
16:20 – 16:40 Panel

NEXT! in Beyond the Basket: How AI Personalization Turns Shopping into Habit

Head of Marketing
Storyly
Head of Marketing & Growth
Migros ONE
Moderator
Head of Agency
Gravital
In Partnership With:
16:40 – 17:00 Networking

Coffee Break - 2

17:00 – 17:20 Panel

NEXT! in Content Safety Index

Vice President, Digital & Technology / REPİD Veri ve Yeni Teknolojiler Yürütme Kurulu Başkanı
Havas Media Turkiye
Country Director / REPİD Veri ve Yeni Teknolojiler Yürütme Kurulu Üyesi
Integral Ad Science /Türkiye
Emir Sanlı — Chief Revenue Officer / REPİD Veri ve Yeni Teknolojiler Yürütme Kurulu Üyesi
Tooplay & Goodroll
Co-Founder / REPİD Veri ve Yeni Teknolojiler Yürütme Kurulu Üyesi
TV Ekstra
Moderator
MMA MEA CEO
MMA Global
In Partnership With:
17:20 – 17:40 Panel

NEXT! In UnLearn to Lead: What AI Demands You Let Go Of

MMA Academy MEA Director
Marketing + Media Alliance
Academician
Unlearn Academy
17:40 – 17:45 Standard

Closing Remarks

MMA Türkiye Country Director
Marketing + Media Alliance

Our Partners