Agenda | MMA / Marketing + Media Alliance

Agenda

Thursday, May 14, 2026

12:30 – 13:30 Networking

Registration & Conference Bag Distribution

13:30 – 13:35 Remarks

Opening Remarks

13:35 – 13:40 Remarks

Welcoming Remarks / Didem Namver / MMA Türkiye Chair

Didem Namver
Chairwoman, MMA Türkiye | General Secretary, REPİD Türkiye
13:40 – 13:50 Remarks

NEXT! For Today / Melis Ertem / MMA MEA CEO & DACH CEO

Melis Ertem
MMA MEA CEO
MMA Global
13:50 – 14:05 Standard

NEXT! in The Pulse of AI: From Models to Business Impact

In Partnership With:
14:05 – 14:20 Standard

NEXT! in When Machines Create: The New Rules of Creativity

Dennis De Rond
Founder
Skyne
14:20 – 14:40 Standard

NEXT! in TikTok Creative Rewrite

In Partnership With:
14:40 – 14:55 Standard

NEXT! in Where the Smart Money Goes: Investing in the AI Era

In Partnership With:
14:55 – 15:15 Networking

Coffee Break - 1

15:15 – 15:30 Standard

NEXT! in Do you really need AI?

Alper Bilge
Regional Director Europe
iSoftStone
In Partnership With:
15:30 – 15:45 Standard

NEXT! in The Pulse of AI: From Models to Business Impact

In Partnership With:
15:45 – 16:05 Standard

NEXT! in Personalisation at Scale: AI, Data & Real-Time Engagement

16:05 – 16:20 Standard

NEXT! in The Pulse of Attention: AI, Apps and Mobile Discovery

In Partnership With:
16:35 – 16:55 Networking

Coffee Break - 2

16:45 – 17:00 Standard

NEXT! in AI & Future

17:00 – 17:20 Standard

NEXT! in The AI Organization: Talent, Leadership and the Future of Work

Güliz Şenok
MMA Academy MEA Director
Marketing + Media Alliance
17:20 – 17:35 Standard

SMARTIES UNPLUGGED 

17:35 – 17:40 Standard

Closing Remarks / Melis Ertem / MMA MEA CEO & DACH CEO

Melis Ertem
MMA MEA CEO
MMA Global

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