June 12, 2011
LUMA Partners painstakingly compiles sector landscapes (“LUMAscapes”) to organize what can be a very confusing ecosystem. They have mapped each of the increasingly overlapping key sectors of digital media: DISPLAY, SEARCH, VIDEO, MOBILE, SOCIAL, COMMERCE, and GAMING. LUMA notes that the mobile marketing industry is increasingly interconnected and encourages people to think about the relationship between search and display… or display and video… or search and commerce… or social and commerce… or mobile and social. According to LUMA Partners, mobile plays an increasingly important connected role in all of these digital channels and its MOBILE LUMAscape maps key player segments in the mobile marketing ecosystem from marketer to subscriber.
If you'd like to make suggestions/comment on the landscape please email LUMApartners at [email protected].
