The Great Debates: Marketing Organization

This series of lively debates will surface unique and actionable knowledge to guide CMOs’ organization design decisions, to assist marketing organizations in competing more effectively, and to better deliver on marketing’s mission to drive growth.

Following this series CMOs will be able to:

1. Understand the impact of having a clear Mission for the marketing organization
2. Define the unique responsibilities of marketing in a way that drives role clarity
3. Better articulate how marketing capability “fit” enables marketing-led growth
4. Identify and overcome the most powerful constraints to achieving marketing’s mission