If you ask the average person walking down the street, what is mobile advertising, the chances are you are going to hear the response “spam”. Of course, we are not talking about the canned precooked meat product that was popular in the 1940’s, but rather mobile spamming. Irrelevant or unsolicited messages sent over the Internet, typically to large numbers of users, for the purposes of advertising, phishing, or spreading malware. So how can you avoid your mobile adverts from being ignored?
