According to Juniper Research, the number of active users of mobile social networking sites will rise from 54 million in 2008 to nearly 730 million in 2013. Analyst house Informa has predicted mobile social networking will generate revenues in excess of $50 billion by 2012.
In some markets, competition is the keyword. Brands compete for consumer’s preference offering advantages, services, prices… Although in other markets competitors are put together in a network, mobile marketing is a good sample of this scenario. Investing in a mobile adnetwork is a bet in goals all companies in the world have in common: profit and growth.
By Igor Novikov, Chief Business Development Officer, Bercut LTD
Every advertiser wants to place its advertising on special terms in order to stand out favorably against competitors and ensure the maximum coverage of the target audience (meaning the maximum number of advertising contacts). Additionally, every advertiser wants its information to be of value to the consumer instead of being one of the many irritants in today’s oversaturated media realm.
