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Mobile Advertising

Free PPC podcast: mobile marketing ad copy tips

October 12, 2015

3Q Digital Account Director Joe Kerschbaum and PPC entrepreneur Bryant Garvin discussed best practices for mobile PPC ad copy. Listen and learn!

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AppsFlyer Develops Plan To Accommodate Facebook's Data Policy Change

July 21, 2015

This MediaPost article covers AppsFlyer's new product release, Facebook ROI Reports, which will help marketers better calculate the cost of their Facebook campaigns.

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Duncan McCall Shares Tips on Solving for Cross-Device Attribution

June 24, 2015


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Mobile optimization - in-app metrics FTW!

June 22, 2015

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Let’s Put the Native App versus Mobile Web Debate to Bed: Mobile Web is the New Digital

February 17, 2015
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JUICE Mobile CEO: Beacons Are The Gateway Drug To The Internet Of Things

January 27, 2015
In December, JUICE Mobile spun off its beacon network into a standalone ad tech company called Freckle IoT. Already the largest beacon network in the Canada marketplace, the company describes itself as “a testing ground for the activation of next-generation connected devices." The Toronto-based firm’s goal is to build a platform capable of talking to a variety of devices with the aim of driving store visits.
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Dear Apple: So, You Want To Be A Programmatic Player? Listen Up

November 28, 2014
While Apple arguably can do whatever it puts its hand to, its recent move to bring programmatic to iAd doesn’t have everyone impressed. JUICE Mobile president and CEO Neil Sweeney didn’t mince words: “They should have done this five years ago.” And that, Sweeney said, begs two related questions. One, Is Apple going to be doing anything truly different here? And two, is Apple actually committed to its advertising business?
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Programmatic advertising: Answering your questions

October 16, 2014

Programmatic advertising: Answering your questions

Mobile media consumption has increased by 600% over the last four years with consumers now spending roughly 1 hour and 49 minutes each day enjoying mobile content. So the question still remains, why, according to Forrester research, do a surprising 67% of marketers not know about automated buying technology, understand how it works, or need to learn more about how to apply it to campaigns.

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5 Mobile Advertising Trends for 2014

April 14, 2014

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Helping Brands Deliver in A Mobile-First World: Interview with PIVMO's Scott Schmidt

March 31, 2014

The mobile industry has grown at a staggering pace since you’ve been in the industry. How have you noticed the conversations around mobile shifting and maturing during this growth?

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