Mobile Advertising

Just published on Think with Google - Mobile & Retail - Store foot traffic surged on Black Friday compared to an average weekend day in November, with electronics, clothing, and toy stores seeing some of the biggest jumps. Black Friday also had the highest number of mobile shopping searches, with Thanksgiving coming in a close second.

Every brand wants their customers to have a good brand experience and mobile ads should not be an exception. Good TV and print ads have always made users feel emotions. When the move to digital came, a lot of this emotional story was lost.

Just published on Think with Google - Mobile & Retail - Mobile is the new battleground for brands, yet many marketers struggle to understand how digital marketing trends can influence growth. Google's VP of Marketing, Lisa Gevelber, spoke to SVP of Media at iCrossing, Christine Bensen, about how brands can elevate performance in a mobile-first world.

Last year most sites saw that mobile usage topped that of desktop. A lot of smart advertisers have already started increasing their mobile spend on mobile, but still many marketers don't understand how big mobile really is. As a result, the marketers that do not shift spending from desktop towards smartphones/tablets are missing out on a lot of consumers. Mobile is already huge for consumers and if you don't act now your brand will really miss out.

How huge is mobile really?

Singapore – 16 December, 2015 – Big Mobile, APAC’s leading independent mobile specialist, has partnered with Triton Digital to bring a2x®, Triton’s programmatic audio advertising exchange to Southeast Asia.

Through an exclusive partnership with Triton, a2x enables advertisers to reach highly-targeted and engaged audiences across multiple leading music streaming services and radio broadcasters in Singapore, Malaysia, Hong Kong, Thailand, Philippines, and Indonesia.