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Mobile Advertising

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Sponsormob Launches New Service to Help Mobile Advertisers Convert Impressions to Leads

May 29, 2012
Berlin-based Sponsormob announced
it is launching a new service aimed at converting simple impressions into
prequalified leads for mobile advertisers. The new service, known as “Call-Back,” allows mobile advertisers
using Sponsormob’s mobile ad platform to generate call-back requests from
mobile consumers interested in a product or service offering.
According to Peter Glaeser, CEO of Sponsormob, what
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Fight price-shopping with mobile ads

May 14, 2012
by David Engel, CEO, Mobile+Positive
5.15.12
 

 
Mobile devices can turn a store into a 2x3 inch price war zone.
  
Take Best Buy. Customers walk through the store and compare prices on the mobile web. Best Buy doesn’t have a voice on all the sites that consumers are accessing. 
  
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A recipe for mobile success

April 23, 2012

As mobile commerce grows in popularity, mobile advertising expert Dr KF Lai shares his knowledge and findings to help retailers succeed with m-commerce

Mobile commerce and how to pay for it has been a hot topic for some time now – Dr KF Lai, chief executive of global mobile media company BuzzCity said we have already seen announcements from Pingit, PayPal and Visa and we will undoubtedly see more in the coming months.

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Rich Media ad(d)s new flavor to Mobile Dialogue

March 15, 2012
by Per Holmkvist, Founder of mobile agency Mobiento and mobile ad network Adiento Mobile marketing is growing up, and as a consequence advertisers are shifting their focus from Call-to-Action to the Action itself. From “What a nice ad” to “I really like this conversion rate”. With the emergence of Rich Media ads, advertisers face another exciting opportunity to activate consumers. But where does it fit in?

Millennial Media's 2011 Mobile Mix: The Mobile Device Index

March 1, 2012

Millennial Media recently released a Year in Review edition of their Mobile Mix report, which chronicles the last year in the mobile device/OS landscape. The report contains insight on everything from the leading device manufacturers and operating systems, to the top individual app categories on the Millennial Media platform. Click here to download the full report

 

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Yahoo! Insights: Finding answers to your most puzzling marketing questions.

December 9, 2011

To stay competitive in today’s evolving digital landscape, advertisers need the latest trends, research and best practices. That’s why Yahoo! created this new e-magazine that features their most popular research insights from 2011, as well as a sneak peek at 2012 Yahoo! Research: http://bit.ly/tTM3Fm.

Startup Bests Google at Mobile Monetization

May 18, 2011

DIGIDAY:DAILY
Startup Bests Google at Mobile Monetization
by Mike Shields on Friday, May 6, 2011
Read full article here: http://www.digidaydaily.com/mobile/stories/startup-bests-google-at-mobil...

You’re an 18-year old whiz developer who builds a mobile app that blows up. How do you make sure you cash in before the novelty wave is over?

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Mobile vs Online Advertising - Leveraging the Differences for Maximum Mobile Profitability

April 12, 2011

By Inbar Chap, co-CEO, DSNR Media Group

The vast new profit streams of the mobile world can become an important opportunity for direct-response advertisers. The creation of successful mobile campaigns requires a combination of the knowledge that has already been accumulated in the world of
result-based online marketing together with a thorough understanding of the differences, limitations, and options provided by the mobile platform. Here are some issues to consider:

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It's Time to Go Mobile - A Guide for Mobile Campaign Success

April 12, 2011

By Inbar Chap, co-CEO, DSNR Media Group

Mobile advertising is coming of age. With the gradual introduction of sophisticated new technologies, marketers are beginning to track results and manage mobile metrics in ways similar to those used online. Opportunities abound for creating new channels of profitability when based on measurability and accountability.

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Delivering on the Promise of Mobile Advertising

March 29, 2011

Scope

“Mobile Internet – Delivering on the Promise of Mobile Advertising” represents the first in a series of white papers from Yahoo! that provides an overview of the mobile landscape, explores the potential of emerging applications and explains mobile capabilities to marketers looking to integrate mobile into their advertising campaigns. This paper discusses mobile and tablet usage, delivers insights about mobile advertising effectiveness, presents real world case studies and details current best practices in mobile advertising.

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