Mobile Advertising

With more than half the world’s population using mobile phones – and an increasingly higher percentage on smart mobile devices – the potential for mobile video advertising has never been greater.

By Gregory Cevaer, Product Marketing – Prim’Vision

Whatever the channel, advertisement is considered like a potential intrusion in our life. Unwanted, noisy, unbearable, useless, most of us agree to say that we undergo the world of advertising and we do not want to receive more.

A Survey of Over 100 Major Brands & Advertisers on Performance & Future Spend

Higher revenues with mobile ad optimization and global ad network aggregation

"Publishers of mobile websites & developers of cool mobile apps face the growing challenge of matching their expanding global popularity with the daunting task of filling their ad inventory associated with those very services.

By Steve Leonard, General Manager for off-deck, Motricity

CNN’s Rick Sanchez stands before you on television, encouraging you to text-in your feedback during his interactive news program. Feeling inspired to contribute, you send your two cents to short code 44546: “Mickelson’s got this one in the bag.”

The cable network then thanks you for your contribution and offers to deliver you breaking mobile news alerts from its fellow Time Warner Inc.-owned sibling magazine, Entertainment Weekly.

By Sharat Khurana, Director, Finance & Corporate Communication, mKhoj

In recent months, there has been a paradigm shift in the mobile content and applications space.

Mobile ringtone sales have flattened out, and sites offering free content and applications — such as getjar, zedge.net, gamejump, and mobile9 — have become increasingly popular. Savvy users are using the Google and Yahoo! search boxes on network operator portals to find free mobile games and ringtones. This is clearly having an effect on operators’ content revenues.

By Cristy Burgan, Vice-President, Marketing Solutions, Acision

By Georges Maurel, Prim'Vision

For a couple of years, we have all expected mobile advertising to become a fast growing market. But, each year, we are making the same conclusion: mobile advertising is still in its infancy and has a huge growth potential, not yet exploited.

We all agree to say that mobile advertising has unique capabilities in term of targeting, relevancy and content customization. Nevertheless, barriers for rapid growth still exist and must be addressed to get user acceptance:

By Kimberly Obremski
Vice President, Velti North America