Hindsight is a wonderful thing. It’s hard to imagine there was a time before we reached smartphone ubiquity that all the talk was about ‘feature phones’.
Do you remember a time when the path to purchase was a simple, linear affair? First, there was a need. Then, there was brand awareness through word of mouth or a traditional media ads. Then came consideration that usually involved a visit or two to the brand outlet. And finally, we purchased what we needed. For generations now, marketers have sought moments or crucial touchpoints in this linear path to purchase. These were touchpoints where consumers were most willing to have their decisions influenced by marketing messages.
LONDON, January 15th, 2017 -- S4M (Success For Mobile), the leading mobile advertising platform, announces today the appointment of Andy McNab as the first UK Managing Director. He will lead the expansion of S4M’s activities in the UK with a strong focus on driving sales growth in the region and managing the enlarging team.
Digital advertising fraud truly is a huge industry problem. Fraud estimates range from $6 billion to $16 billion annually, and the current supply chain structure makes it easy and attractive to commit ad fraud with little chance of retribution. Marketers, agencies, publishers and technology suppliers are frustrated. Trust is at an all-time low. The industry is nearing crisis stage as marketers are seriously questioning, rethinking and redoing their digital investments.
A 10-15% email open rate is not helping your business. To grow the number of prospects in your marketing funnel, transform your emails into engagement machines with “value exchange.”
Poor-quality digital ads aren’t going away, and ad fraud is making the problem even worse. In fact, digital ad fraud was estimated to cost marketers $12.4 billion globally in 2016, according to Adloox. That’s about the cost of twenty-nine A380 jets, eight Golden Gate Bridges, or the value of Hasbro. And the problem is only expected to get worse, with estimates predicting it will top $16 billion this year.
Poor-quality digital ads aren’t going away, and ad fraud is making the problem even worse. In fact, digital ad fraud was estimated to cost marketers $12.4 billion globally in 2016, according to Adloox. That’s about the cost of twenty-nine A380 jets, eight Golden Gate Bridges, or the value of Hasbro. And the problem is only expected to get worse, with estimates predicting it will top $16 billion this year.
Just published on Think with Google - Google's "Year in Search" retrospective highlights the moments that defined 2016. Not only does search activity demonstrate how consumers turn to Google, it also provides valuable insights for marketers—especially as they set their road maps for 2017.
