Global | MMA / Marketing + Media Alliance

Global

From A Blink to A Heartbeat

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Region: 
Keywords: 
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Released: 
March, 2019
Region: 
Study
What do the marketers who successfully defend brand budgets actually do differently?
Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased focus on measurable outcomes. This trend is expected to continue. Meanwhile, confidence in brand measurement is low, leaving most marketers unable to defend brand investments when budgets tighten.
 NEW
Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased focus on measurable outcomes. This trend is expected to continue. Meanwhile, confidence in brand measurement is low, leaving most marketers unable to defend brand investments when budgets tighten.
Released: 
March, 2026
File Size: 
2.4 MB
Education Section: 
Region: 
Framework
ISM includes paid and organic promotion in traditional search, as well as new, AI-based mechanisms.
 NEW
ISM includes paid and organic promotion in traditional search, as well as new, AI-based mechanisms.
Released: 
March, 2026
File Size: 
66 KB
Education Section: 
Region: 

Creative Summit 2026 | HCMC 24 April

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