Vikash Modi is a regional media and marketing leader with nearly two decades of experience driving integrated brand, digital, commerce, and data-led transformation across Southeast Asia and India. Currently leading client leadership for Southeast Asia at WPP Media, he has worked with some of the world’s leading brands across FMCG, automotive, entertainment, finance, and sports. Known for combining strategic thinking with innovation and execution excellence, Vikash has led award-winning campaigns, built regional teams and capabilities, and championed the use of AI, automation, and full-funnel media solutions to drive business growth. Over the years, his work has received multiple regional and global industry recognitions and awards. He is also passionate about mentoring emerging talent and the evolving future of marketing.
